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Opportunities And Challenges For Shopee Users In MSMEs Gusti Erli Anggi Lubis; Siti Hawa Hasibuan; Angga Lesmana; Nurbaiti Nurbaiti
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1215

Abstract

The era of digitalization now has penetrate to various field life man . Phenomenon This bring impact significant to shift pattern buy and consume society , p This change method think as well as culture something community . Transformation This cause shift from approach conventional in nature physique going to a more digital approach and not tangible . Research methods used _ in study This namely the Qualitative Method with do data collection via Internet Searching. Many related articles , journals and ebooks _ with topic study . Rating result literacy depend on _ collected findings _ from various source , like books , journals , and reports before that , of course related with subject study . The existence of the Shopee application makes A convenience for MSME players to _ operate his business , that is impact Because wheel economy a country still Can turn with the existence of MSME actors and also sectors the become savior in the middle difficult conditions . _ Lots of it features provided _ like Shopee food, features the there is various type attractive offer _ consumer interest _ like Lots discount , free fare Send become A things that consumers find interesting so consumers _ sometimes more choose buy food via Shopee Food compared buy direct in place.