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All Journal International Journal of Management Research and Economics
Agus K Soetrisno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Integrated Marketing Communication And Mapping of Tourism Destinations In Larike Village Roy A Wattimena; Julius Buyang; Agus K Soetrisno; Evandro Adolf W Manuputty; Dian Utami Sutiksno
International Journal of Management Research and Economics Vol. 2 No. 3 (2024): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i3.1947

Abstract

One service industry that makes a substantial financial contribution to the nation's economy is tourism. The province of Maluku has tourism potential. including a tourist attraction in the town of Larike, which is located in Ambon City, Maluku Province's Central Maluku area. The purpose of this study is to map and assess the use of integrated marketing communication in Larike Village tourism attractions. This kind of study uses qualitative approaches and applied research.
Co-Authors Dian Utami Sutiksno Evandro Adolf W Manuputty Julius Buyang Roy A Wattimena