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All Journal Journal of Artificial Intelligence and Digital Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Patwayati, Patwayati
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENINGKATAN EFISIENSI OPERASIONAL PENGELOLAAN HOMESTAY DI PULAU BOKORI MELALUI PELATIHAN MANAJEMEN OPERASI SEDERHANA Hatani, La; Palilati, Alida; Patwayati, Patwayati; Yusuf, Yusuf; Usman, Usman
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1771

Abstract

The main objective of this training is to provide basic knowledge and skills in operations management for homestay managers on Bokori Island. This community service activity uses a participatory-educational approach through the stages of observation, material preparation, implementation, and evaluation. The training was attended by 25 homestay managers and village officials, and took place with high enthusiasm and active participation. The evaluation results showed a significant increase in the participants' abilities, where 80% were able to understand and compile daily operational work procedures, while 70% began to implement simple bookkeeping using the provided format. Participants also increasingly understood the importance of efficiency in managing time, energy, and costs. The materials presented included an introduction to homestay operations management, work schedule preparation and customer service, guest recording and simple financial reports, and simulations of stock management and room cleanliness. Overall, this training succeeded in improving the participants' abilities in optimizing the operational efficiency of homestays on Bokori Island
Online Customer Experience, Segmentation, Targeting, Positioning, and Coffee Shop Business Competitiveness Model Patwayati, Patwayati; Titing, Andry Stepahnie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8119

Abstract

This study aims to explore how Online Customer Experience, Segmentation, Targeting, and Positioning are interpreted and implemented by coffee shop owners in building business competitiveness. This study uses a qualitative approach with a descriptive design to gain an in-depth understanding of the experiences, strategies, and meanings that business owners build in their daily practices. Informants were selected using purposive sampling, involving five coffee shop owners who were directly engaged in business management, customer service, digital promotion, target market determination, and brand image development. Data were collected through semi-structured in-depth interviews and direct observation. Data were analyzed using a descriptive qualitative procedure consisting of data reduction, data display, and conclusion drawn. The findings reveal that Online Customer Experience plays an important role in shaping initial customer perceptions through digital platforms, especially social media. Segmentation is practiced intuitively based on customer lifestyle and visit behavior. Targeting is focused on dominant customer groups such as students, young workers, and local communities, with price, menu, and atmosphere adjustments. Positioning is developed through concept differentiation, product uniqueness, and customer experience to create a distinctive business identity. The study concludes that business competitiveness in coffee shops is formed through the integration of these four elements, which collectively support customer attractiveness, business sustainability, and differentiation in a competitive market. This research contributes by offering a qualitative understanding of the coffee shop business competitiveness model based on digital experience and market strategy.
Co-Authors Alida Palilati Andry Stepahnie Titing La Hatani Usman Usman Yusuf Yusuf