Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) IIJSE
Ardiansyah, Kharisma Eka
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND SOCIAL MEDIA INFLUENCER ON PURCHASE DECISIONS HMNS LOCAL PERFUME FOR GENERATION Z TIKTOK USERS IN SURABAYA Ardiansyah, Kharisma Eka; Purwanto, Sugeng; Raharjo, Raden Johnny Hadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7519

Abstract

This research investigates how Online Customer Reviews and Social Media Influencers influence the purchase decisions of Generation Z TikTok users in Surabaya regarding HMNS local perfume. Employing a quantitative method, data was gathered through online questionnaires distributed to 96 participants chosen using a purposive sampling technique. Data analysis was conducted using the Partial Least Square (PLS) method. The findings reveal that: (1) Online Customer Reviews significantly and positively impact the purchase decisions of Generation Z users; and (2) Social Media Influencers also exert a significant and positive influence on their decisions to buy HMNS local perfume in Surabaya.
The Influence of Service Quality on Customer Satisfaction in Asik Creative Gresik, East Java Ardiansyah, Kharisma Eka; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7643

Abstract

This research aims to find out how service quality influences customer satisfaction at Asik Creative in Gresik, East Java. This research uses quantitative methods, with the independent variable being service quality and the dependent variable being customer satisfaction. The population in this research are clients who have used the services of Asik Creative. In studies using partial least squares analysis, SEM includes at least 30 to 100 samples. The number of samples taken was 42 respondents. This research uses the SEM PLS method to conduct quantitative analysis. Each indicator is tested for validity and reliability, then continued with the coefficient of determination test, and continued with hypothesis testing using the t-test. The research will produce a statement that service quality has an influence on customer satisfaction at Asik Creative. Based on the results of the analysis and discussion, it can be concluded that product quality has a positive and significant influence on customer satisfaction at Asik Creative Gresik, East Java.
Co-Authors Raharjo, Raden Johnny Hadi Sugeng Purwanto Suwaidi, Rahman Amrullah