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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Wasti Maldini Sihombing
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Pemahaman Laporan Penelitian Mahasiswa Pendidikan Akuntansi di Universitas Negeri Medan: Penelitian Helen Natalia Kembaren; Nabilla Putri Andriarsyah; Wasti Maldini Sihombing; Fitriani Lubis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3061

Abstract

This study aims to examine students’ understanding in writing research reports, the sections that are best understood and the most difficult ones, as well as their perceptions of the writing process. The research employed a quantitative descriptive method with 23 respondents from the Accounting Education Study Program, Universitas Negeri Medan. The research instruments consisted of a knowledge test with five multiple-choice questions on the structure of research reports and a perception questionnaire with five Likert-scale statements. The findings revealed that students’ understanding was in the good category with an average score of 81.76%. The most understood aspect was the research method (91.3%), while the lowest was the literature review (69.6%). In terms of perception, students showed a positive attitude towards academic format (78.2%) and the ability to distinguish sections of the report (78.2%). However, 26% of respondents experienced difficulties in writing the literature review and 39.1% expressed uncertainty in the discussion section. These results indicate that although students generally understand the structure of research reports, practical writing skills remain a challenge.
DIGITAL MARKETING INNOVATION AS AN ACCELERATOR OF COMPETITIVE ADVANTAGE OF CULINARY MSMES: A LITERATURE STUDY IN THE FOOD & BEVERAGE SECTOR Roza Thohiri; Mutiara Jihan Daulay; Meri Tarihoran; Lailan Hafizah Harahap; Natalia Kartika Simanjuntak; Shella Ardila; Hamidah; Wasti Maldini Sihombing
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The development of digital technology has transformed marketing strategies across various business sectors, including micro, small, and medium enterprises (MSMEs) in the culinary industry. This study aims to analyze the role of digital marketing innovation in enhancing the competitive advantage of MSMEs in the food and beverage sector. The research employs a systematic literature review approach by examining scientific articles published between 2018 and 2025 obtained from academic databases such as Google Scholar, Garuda, and Scopus. The findings indicate that digital marketing innovation contributes to improving brand visibility, strengthening customer engagement, expanding market reach, and enhancing customer experience. However, MSMEs still face several challenges, including limited digital literacy and insufficient marketing innovation capabilities. Therefore, the effectiveness of digital marketing implementation depends on the ability of business actors to strategically integrate digital technologies into their marketing activities.
Co-Authors Fitriani Lubis HAMIDAH Helen Natalia Kembaren Lailan Hafizah Harahap Meri Tarihoran Mutiara Jihan Daulay Nabilla Putri Andriarsyah Natalia Kartika Simanjuntak Shella Ardila Thohiri, Roza