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Peran Literasi Keuangan Dan Perilaku Keuangan Terhadap Motivasi Entrepreneurship Mahasiswa Akuntansi Putri Ayu Astuti; Risma Nurhapsari
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/w0bca187

Abstract

This study aims to analyze the influence of financial literacy and financial behavior on entrepreneurial motivation among accounting students at STIE Stekom Kartasura and STEKOM University. The study sample consisted of 80 respondents obtained using the Slovin formula with a 5% margin of error. Validity and reliability tests showed that all questionnaire items were valid and reliable. The results of the classical assumption test indicated no multicollinearity, heteroscedasticity, and the data were normally distributed. Multiple linear regression analysis showed that financial literacy and financial behavior had a positive and significant effect on entrepreneurial motivation, both partially and simultaneously. The adjusted R² value of 0.648 indicates that 64.8% of the variation in entrepreneurial motivation can be explained by these two independent variables. This study emphasizes the importance of improving financial literacy and financial behavior as an effort to encourage an entrepreneurial spirit among students.
The Impact of Digital Transformation on Entrepreneurial Innovation in Emerging Economies Putri Ayu Astuti; Desi Romandani; Afifah Arum
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 1 (2024): February:International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i1.72

Abstract

This paper explores the relationship between digital transformation and entrepreneurial innovation within emerging economies. As the world becomes increasingly digitized, entrepreneurs are leveraging new technologies to innovate and create disruptive solutions. The study examines how digital tools, such as artificial intelligence, blockchain, and cloud computing, are being utilized by entrepreneurs to enhance productivity, streamline operations, and develop new business models. The research highlights key success factors, challenges, and opportunities faced by entrepreneurs in emerging markets and provides recommendations for integrating digital transformation into entrepreneurial strategies.