Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Mona, Cynthia Vanessa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE ROLE OF CELEBRITY ATTRACTIVENESS AND CREDIBILITY IN INFLUENCING IMPULSIVE BUYING TENDENCY FOR UNIQLO Mona, Cynthia Vanessa; Utama, Louis
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1557-1567

Abstract

The aim of this study is to examine the influence of celebrity attractiveness and celebrity credibility on impulsive buying tendency, as well as to test purchase intention as a mediator between celebrity attractiveness, celebrity credibility, and impulsive buying tendency. The sample used in this study consists of 311 respondents who have purchased Uniqlo products. Data were collected through an online questionnaire distributed via Google Forms using a non-probability sampling technique. The collected data were then processed using PLS-SEM with the assistance of SmartPLS 3 software. The results of this study indicate that: Here’s a more fluent paraphrase of your statement:(a) The attractiveness of a celebrity positively influences impulsive buying tendencies. (b) The attractiveness of a celebrity positively impacts purchase intention. (c) A celebrity’s credibility has a positive effect on impulsive buying tendencies. (d) A celebrity’s credibility positively influences purchase intention. (e) Purchase intention has a positive impact on impulsive buying tendencies. (f) Purchase intention acts as a mediator in the relationship between celebrity attractiveness and impulsive buying tendencies. (g) Purchase intention mediates the effect of celebrity credibility on impulsive buying tendencies.
PENGARUH DAYA TARIK DAN KREDIBILITAS SELEBRITI TERHADAP TENDENSI PEMBELIAN IMPULSIF PRODUK UNIQLO: MINAT BELI SEBAGAI MEDIASI Mona, Cynthia Vanessa; Utama, Louis
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 1 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i1.35696

Abstract

Penelitian ini bertujuan untuk menguji daya tarik selebriti dan kredibilitas selebriti pada tendensi pembelian impulsif. Dan menguji minat beli sebagai mediasi daya tarik selebriti dan kredibilitas selebriti pada tendensi pembelian impulsif. Sampel yang digunakan dalam penelitian ini adalah 311 responden yang pernah membeli produk Uniqlo. Data diperoleh dari online kuisioner yang disebar dengan bantuan google form dengan teknik non-probability sampling. Kemudian data yang diperoleh diolah menggunakan PLS-SEM dibantu dengan software SmartPLS 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa a) Daya tarik selebriti berpengaruh positif pada tendensi pembelian impulsif b) Daya tarik selebriti berpengaruh positif pada minat beli c) Kredibilitas selebriti berpengaruh positif pada tendensi pembelian impulsif d) Kredibilitas selebriti berpengaruh positif pada minat beli e) Minat beli berpengaruh positif pada tendensi pembelian impulsif f) Minat beli memediasi hubungan antara daya tarik selebriti dan tendensi pembelian impulsif g) Minat beli memediasi hubungan antara kredibilitas selebriti dan tendensi pembelian impulsif. This study aims to examine the influence of celebrity attractiveness and celebrity credibility on impulsive buying tendency, as well as to test purchase intention as a mediator between celebrity attractiveness, celebrity credibility, and impulsive buying tendency. The sample used in this study consists of 311 respondents who have purchased Uniqlo products. Data were collected through an online questionnaire distributed via Google Forms using a non-probability sampling technique. The collected data were then processed using PLS-SEM with the assistance of SmartPLS 3 software. The results of this study indicate that: (a) Celebrity attractiveness has a positive effect on impulsive buying tendency, (b) Celebrity attractiveness has a positive effect on purchase intention, (c) Celebrity credibility has a positive effect on impulsive buying tendency, (d) Celebrity credibility has a positive effect on purchase intention, (e) Purchase intention has a positive effect on impulsive buying tendency, (f) Purchase intention mediates the relationship between celebrity attractiveness and impulsive buying tendency, and (g) Purchase intention mediates the relationship between celebrity credibility and impulsive buying tendency.
Co-Authors Utama, Louis