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All Journal Journal of Global Tourism Islamic Journal of Communication and Public Discourse
Laksana, Medika Oga
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Decision Sciences, Operations Research & Management Social Sciences

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Digital Transformation in Tourism Destination Promotion: A Case Study on Tourism Actors in Yogyakarta Laksana, Medika Oga
Journal of Global Tourism Vol. 2 No. 1 (2025): Journal of Global Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v2i1.13

Abstract

This study aims to examine the application of digital transformation in the promotion of tourist destinations in Yogyakarta, focusing on tourism actors who use digital technology in their marketing strategies. The approach used is qualitative with a case study design. Data were collected through semi-structured interviews with hotel managers, travel agents, restaurants, and tourist attraction managers; questionnaires distributed to employees; and observation of the digital promotion practices implemented. The results showed that the use of social media and online booking platforms is the most common among hotel managers and travel agents, while restaurants and tourist attraction managers still underutilize digital platforms. The main obstacles faced are limited human resources skilled in digital technology and high costs for advertising on digital platforms. The practical implication of this study is the need for more intensive training and diversification of the use of digital platforms by tourism actors in Yogyakarta to improve the competitiveness of these tourist destinations.
Social Media Utilization by Preachers to Shape Religious Perceptions among Indonesian Youth Rokibullah, Rokibullah; Laksana, Medika Oga
Islamic Journal of Communication and Public Discourse Vol. 2 No. 1 (2025): Islamic Journal of Communication and Public Discourse
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/ijcpd.v2i1.7

Abstract

The development of digital technology has changed the way religious teachings are disseminated, with social media becoming the main channel for preaching to the younger generation. This phenomenon illustrates the transformation of religious authority from physical to virtual spaces, shaping the way Indonesian youth understand and internalize religious values. This study aims to analyze how digital da'wah communication strategies shape religious perceptions among Indonesian youth. Using a qualitative approach with a case study method, this study examined 150 da'wah contents from five popular preachers on YouTube, Instagram, and TikTok. The data were analyzed using NVivo 14 software, which helped identify da'wah themes, communication styles, and audience responses. The results show that the personal storytelling approach and creative visualization are the main strategies in shaping religious perceptions that are more personal and contextual. Most of the content focuses on the themes of morals and worship, although intolerance-themed content still has high emotional appeal. This research confirms the importance of faith-based digital literacy to strengthen youth resilience against extreme religious content. The implications of this research underscore the need for collaboration between religious institutions, academics, and digital platforms in building a moderate and inclusive da'wah ecosystem in the social media era.
Co-Authors Rokibullah, Rokibullah