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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Excelencia : Journal Of Islamic Education & Management
Dhinuk Puspita Kirana
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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The The Implementation of the Daily English Conversation (DEC) Program at Walisongo Islamic Boarding School Fadila Nurmala Tsania; Dhinuk Puspita Kirana
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7222

Abstract

This study aims to investigate the implementation of the Daily English Conversation (DEC) program and its role in improving students' speaking skills at the Walisongo Islamic boarding school. This study employed a qualitative approach, using a case study method. Data were collected through interviews and observations. This research involves 40 students from Class 4 of the Language Improvement Section (LIS), who actively participated in a daily English conversation program. The interview participants included several fourth-grade students of the LIS, serving as a purposively selected sample. Thematic analysis was used to analyze the data. The results showed that the program was implemented systematically through various activities, including vocabulary building, daily conversations, public speaking exercises, and activities such as Language for Fun and Morning Tea. The institutional structure involving student leaders supported the program. The habit of using English in daily life can improve vocabulary, fluency in speaking, and self-confidence. It can be concluded that this program is highly effective in improving students' speaking skills and can be applied in other boarding school educational institutions.
Enhancing Student Interest through Collaborative School-Based Marketing Nio Nilasari; Muhammad Thoyib; Dhinuk Puspita Kirana
Excelencia: Journal of Islamic Education & Management Vol. 5 No. 2 (2025): Excelencia: Journal of Islamic Education & Management
Publisher : Pascasarjana IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/excelencia.v5i2.5240

Abstract

In today's globalized world, where educational institutions face intense competition, schools must adopt professional marketing strategies that go beyond academic excellence. Educational marketing has become a vital tool for institutions to establish a strong presence, build a positive reputation, and attract prospective students and parents. One innovative approach gaining traction is the collaborative school concept, which involves partnerships between schools and various stakeholders to enhance quality and appeal. This study explores the implementation of an educational marketing strategy based on the collaborative school approach at SMA Negeri 3 Ponorogo, aiming to increase interest among prospective students. Our research focuses on the 4P marketing mix concept – product, place, price, and promotion – integrated to promote the school's flagship program, the Smaga International Class Program (SICP). Additionally, we examine market segmentation, school positioning, marketing communication, and educational services as collaborative efforts between the school, community, and stakeholders. Using a descriptive qualitative approach, we collected data through interviews, observations, and documentation. The results show that a systematic and collaborative marketing strategy has successfully boosted the school's competitiveness, strengthened its institutional image, and attracted prospective students more effectively. Therefore, the collaborative school approach is a relevant alternative in educational marketing strategies, addressing the dynamic needs and challenges of education in the global era
Enhancing Student Interest through Collaborative School-Based Marketing Nilasari, Nio; Muhammad Thoyib; Dhinuk Puspita Kirana
Excelencia: Journal of Islamic Education & Management Vol. 5 No. 2 (2025): Excelencia: Journal of Islamic Education & Management
Publisher : Pascasarjana IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/excelencia.v5i2.5240

Abstract

In today's globalized world, where educational institutions face intense competition, schools must adopt professional marketing strategies that go beyond academic excellence. Educational marketing has become a vital tool for institutions to establish a strong presence, build a positive reputation, and attract prospective students and parents. One innovative approach gaining traction is the collaborative school concept, which involves partnerships between schools and various stakeholders to enhance quality and appeal. This study explores the implementation of an educational marketing strategy based on the collaborative school approach at SMA Negeri 3 Ponorogo, aiming to increase interest among prospective students. Our research focuses on the 4P marketing mix concept – product, place, price, and promotion – integrated to promote the school's flagship program, the Smaga International Class Program (SICP). Additionally, we examine market segmentation, school positioning, marketing communication, and educational services as collaborative efforts between the school, community, and stakeholders. Using a descriptive qualitative approach, we collected data through interviews, observations, and documentation. The results show that a systematic and collaborative marketing strategy has successfully boosted the school's competitiveness, strengthened its institutional image, and attracted prospective students more effectively. Therefore, the collaborative school approach is a relevant alternative in educational marketing strategies, addressing the dynamic needs and challenges of education in the global era
Co-Authors Fadila Nurmala Tsania Muhammad Thoyib Nilasari, Nio Nio Nilasari