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Strategi Imperatif Perusahaan Eksportir Tembakau Berskala Kecil-Menengah Di Era Global Wahyu Utami, Riza; Mustofa, Amirul; Hendriati, Yossi; Mufti, Achmad Mustanir; Latifa, Tatik; Royani, Imam
Jurnal Penelitian IPTEKS Vol. 9 No. 1 (2024): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v9i1.1217

Abstract

Karya ilmiah ini dilakukan di perusahaan perkebunan tembakau skala menengah-kecil dengan Komoditi Tembakau yang berlokasi di Kabupaten Jember dengan tujuan untuk meningkatkan keunggulan bersaing melalui implementasi dari rumusan strategi yang diformulasikan berdasarkan analisis terhadap kondisi internal (Kekuatan dan Kelemahan) serta kondisi eksternal (Peluang dan Ancaman). Dalam studi ini, karena menggunakan Kualitatif maka pengumpulan data dilakukan dengan cara interview dan melalui penyebaran kuisioner dengan penentuan sampel menggunakan teknik purposive sampling. Responden pada studi ini adalah Pemilik dan karyawan PT Mangli Djaja Raja (MDR), yaitu perusahaan perkebunan berskala menengah yang ada di Kabupaten Jember. Dalam analisis data, dilakukan dengan SWOT Analisis, dan selanjutnya, dari pembahasan menunjukkan bahwa hasil analisis terhadap semua faktor, disimpulkan yang dapat meningkatkan keunggulan bersaing di pasar global adalah: Meningkatkan kualitas SDM secara terus-menerus menyesuaikan dengan perkembangan Teknologi processing, Meningkatkan kualitas marketing di pasar global baik secara manual maupun IS/IT Based untuk melakukan ekspansi pasar multinasional, Menjalin Kerja sama dengan rekanan yang mempunyai akses global dalam pemasaran komoditi tembakau, Menyesuaikan luasan lahan produksi dengan quota kebutuhan pasar global.
The The Influence Of Human Skill Training Of PGRI Argopuro Jember University Employees On Closing The Competency Gap And Individual Performance Wahyu Utami, Riza
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/et5cfg44

Abstract

  Research aim : This scientific article was prepared with the aim of finding out the influence of Human Skill Training on closing the competency gap and the individual performance of PGRI Argopuro Jember University employees in carrying out their job descriptions. Design/Methode/Approach : As supporting data, the authors made 58 UNIPAR Jember employees as respondents based on the results of employee assessments and performance measurements in June 2023 as a result of employee participation in Human Skill Training which was held from February to April 2023. The Human Skill Training which was held was in the form of Training on Communication Effectiveness and Increased Self-Motivation at Work. The collected data is then analyzed using regression after validity-reliability, then observing the suitability and relationship between the variables measured. From the results of employee assessments and comparisons between employee performance before and after participating in Human Skills training, it can be seen and concluded that the influence between each variable measured Research Finding : Based on the results of the analysis of the relationship between the variables tested, it can be concluded that employee participation in Human Skill Training significantly influences increasing individual competency and performance in carrying out the job description, respectively, with a sig value of 0.001 (< 0.05) and with a correlation value. (R) is 0.42 and the amount (R2) is 0.301, so it can be interpreted that the results of Human Skill Training in closing the competency and individual performance gap are 15.8%. From these conclusions it can be recommended that to improve employee competency and individual performance, Human Skill Training is needed which must also be combined with other training on Conceptual Skills and Technical Skills so that closing the competency and individual performance gaps can be achieved perfectly.