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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi ECONOMETRICS: Journal of Sustainable Economics and Management
Noviyanti , Indah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Imersif Terhadap Kepuasan Pengunjung Bes Cinema di Kota Pangkalpinang Junita, Dwi; Rizaldi, Zuhdi; Ramadhon, Faturrahman; Noviyanti , Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 3 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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Abstract

In the midst of increasingly fierce competition, cinemas are required not only to show the latest films but also to provide a comfortable and satisfying viewing experience. The quality of service and immersive experiences in the entertainment world today are considered important elements that greatly influence visitors' understanding and experience. This research aims to determine the effect of service quality and immersive experiences on the satisfaction of visitors to BES Cinema in Pangkalpinang City. This study uses a quantitative approach by conducting surveys on a number of people who have visited BES Cinema. The collected data were analyzed using multiple linear regression to find out the extent of the influence of independent variabels, namely service quality and immersive experience, on the dependent variabel, which is the level of visitor satisfaction. Data collection was carried out using questionnaires. Research findings show that satisfying services and an atmosphere that supports the watching experience positively and significantly affect visitor satisfaction. This indicates that improvements in visual design and service aspects are crucial to maintaining visitor loyalty in the local cinema industry, as a comfortable atmosphere can enhance the overall quality of the experience. Thus, enhancements in service quality and immersive experiences can boost visitor satisfaction at BES Cinema in Pangkalpinang City.
ANALISIS STRATEGI SOCIAL MEDIA OPTIMAZATION SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN TOKO KOSMETIK Fadila, Aulia Putri; Chestella , Silvie; Ramadhani , Siti Nazyla; Noviyanti , Indah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i6.1681

Abstract

Loyalitas adalah aspek penting dalam bisnis apa pun, terutama di industri kosmetik. Membangun loyalitas dengan pelanggan sangat penting untuk meningkatkan loyalitas. Dengan menjual produk berkualitas tinggi, memberikan layanan pelanggan yang prima, serta memanfaatkan media sosial untuk meningkatkan produk dan layanan mereka, perusahaan akan dapat mempertahankan loyalitas pelanggan. Penelitian ini dibuat untuk mengetahui pengaruh layanan yang diberikan, komunikasi strategi, social media optimization, informasi kebutuhan pelanggan, dan konsistensi dalam pelayanan terhadap loyalitas pelanggan dengan menggunakan metode kuantitatif dengan menggunakan sampel sebanyak 71 orang. Adapun hasil dari penelitian ini secara simultan kualitas layanan, komunikasi strategi, SMO, keputusan pembelian, serta konsistensi dalam pelayanan memiliki pengaruh terhadap loyalitas pelanggan. Secara parsial, SMO berdampak positif terhadap loyalitas pelanggan dibandingkan dengan aspek lainnya. Maka dari itu, sebaiknya toko Santi Wardah Kosmetik untuk terus dapat mengembangkan aspek SMO serta meningkatkan aspek yang lainnya agar pelanggan tetap dan melakukan pembelian secara terus menerus di toko Santi Wardah Kosmetik.
Co-Authors Chestella , Silvie Fadila, Aulia Putri Junita, Dwi Ramadhani , Siti Nazyla Ramadhon, Faturrahman Rizaldi, Zuhdi