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All Journal TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Jurnal Manajemen Dakwah (J-MD) Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
al-Manduri, Rohman
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Religion Arts Humanities Social Sciences

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STRATEGI BWI DALAM MEMPROMOSIKAN PRODUK BERBASIS DAKWAH DI ERA GLOBALISASI al-Manduri, Rohman
Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam Vol 3 No 1 (2025): Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah UIN Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/mushawwir.v3i1.10123

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi berbasis dakwah yang diterapkan oleh Badan Wakaf Indonesia (BWI) dalam upaya meningkatkan penghimpunan dan pengelolaan wakaf di era digitalisasi. Sebagai negara dengan populasi Muslim terbesar, Indonesia memiliki potensi wakaf yang sangat besar, terutama wakaf uang yang lebih fleksibel dan dapat diakses oleh seluruh lapisan masyarakat. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui studi literatur dari berbagai jurnal, buku, artikel, dan sumber digital yang relevan. Hasil penelitian menunjukkan bahwa BWI menerapkan beberapa strategi promosi berbasis dakwah yang efektif, meliputi: (1) peningkatan kepercayaan publik melalui transparansi dan akuntabilitas, (2) pendekatan multi-dimensi terhadap calon wakif melalui aspek keagamaan dan sosial, (3) sosialisasi dan edukasi wakaf uang secara komprehensif, (4) optimalisasi platform digital untuk memperluas jangkauan, (5) membangun kemitraan strategis dengan berbagai pihak, serta (6) promosi melalui event berbasis dakwah. Implementasi strategi-strategi tersebut didukung oleh struktur organisasi BWI yang terdiri dari enam divisi dengan fungsi spesifik. Penelitian ini menyimpulkan bahwa pendekatan promosi berbasis dakwah yang dipadukan dengan pemanfaatan teknologi digital merupakan strategi yang efektif untuk mengoptimalkan potensi wakaf sebagai instrumen pemberdayaan ekonomi umat di era modern
Analisis Metode Dakwah (Qs. An-Nahl [16]125) Dalam Perspektif Filsafat Manajemen Dakwah al-Manduri, rohman
Tadbir: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Vol 6, No 2 (2024): TADBIR: JURNAL MANAJEMEN DAKWAH FDIK IAIN PADANGSIDIMPUAN
Publisher : FDIK IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tadbir.v6i2.13742

Abstract

The development of the digital era demands a more systematic and structured approach to da'wah management. This study aims to analyze the integration of da'wah management philosophy through the study of QS. An-Nahl [16]: 125. The research uses a qualitative method with a philosophical-normative approach through analysis of tafsir and management literature. The results showed that da'wah leadership requires three main competencies (technical skills, human skills, conceptual skills) integrated with Qur'anic values. Its implementation is realized through the POAC function (planning, organizing, actuating, controlling) and three da'wah methods: bil-hikmah, mau'idzah hasanah, and mujadalah. The study concluded that the effectiveness of contemporary da'wah requires a synthesis between Islamic values and modern management principles through an adaptive philosophical approach.
Ethics and Religious Authority in The Age of Artificial Intelligence: a Study on The Da’wah Narratives of NU Online al-Manduri, Rohman; Wulan Sari, Dian; Cahaya Amanda, Nadia; Hafizul Arifin, Muhammad
Jurnal Manajemen Dakwah Vol. 6 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

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Abstract

The rapid development of artificial intelligence (AI) has reshaped the dynamics of religious communication, compelling Islamic institutions to reconfigure how ethical and authoritative discourses are maintained in digital environments. This study investigates how Nahdlatul Ulama (NU) Online, the official digital platform of Indonesia’s largest Islamic organization, constructs and sustains ethical and authoritative Islamic discourse in the age of AI. Employing a qualitative approach that integrates content analysis and digital ethnography, the research examines 247 online articles, 63 video sermons, 89 social media posts, and 34 official statements published between 2022 and 2025, complemented by in-depth interviews with 12 NU Online editors, content creators, and contributing ulama. The findings reveal three interconnected strategies through which NU Online navigates AI-mediated da’wah: first, anchoring technological discourse within Islamic ethical frameworks, particularly akhlakul karimah (noble character) and wasathiyyah (moderation); second, adopting a hybrid model of authority that merges traditional scholarly legitimacy (isnad) with algorithmic optimization to enhance digital visibility; and third, addressing the tension between authenticity and accessibility through editorial control, contextual framing, and the promotion of digital literacy as a moral and religious duty. However, the study also identifies a paradox: while NU Online successfully maintains authoritative discourse within its institutional platforms, the increasing circulation of user-generated and AI-produced religious content challenges interpretive coherence and institutional control. The findings contribute to ongoing debates on religious authority, digital ethics, and the governance of AI in Islamic contexts, emphasizing that the preservation of religious authenticity in the digital age depends not on technological resistance but on critical, values-driven engagement. The study offers a novel contribution by elucidating how traditional Islamic principles of akhlaq, isnad, and wasathiyyah are recontextualized in algorithmically mediated spaces, thereby advancing the conceptual understanding of “algorithmic authority” in contemporary Islamic media.
Co-Authors Cahaya Amanda, Nadia Hafizul Arifin, Muhammad Wulan Sari, Dian