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All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Mahendra, Ivang Arielya Deva
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Economics, Econometrics & Finance

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Pengaruh Spiritualitas Produk Dan Spiritualitas Promosi Pada Keputusan Pembelian Online Yang Dimediasi Oleh Loyalitas Pelanggan Mahendra, Ivang Arielya Deva; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.564

Abstract

This study aims to analyze the effect of spirituality products and spirituality promotion on online purchasing decisions which are dissipated by loyalty. This research is a type of quantitative research. The population and sample of this research are the public who make online purchases as many as 85 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SmartPLS software. The results of this study indicate that product spirituality has a significant effect on loyalty, promotion of spirituality has a significant effect on loyalty, while product spirituality has no effect on purchasing decisions. In addition, the promotion of spirituality has an effect on purchasing decisions, then for loyalty has a significant effect on purchasing decisions, and for loyalty mediates positively between the influence of spirituality products on purchasing decisions and loyalty is also able to mediate the influence of spirituality promotion on purchasing decisions.
Co-Authors Wafiatun Mukharomah