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All Journal TRJ (Tourism Research Journal)
Saputri, Nur Fathma Ragil Herma
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Humanities Environmental Science

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The Influence of Micro-Influencers on Consumer Interest in Visiting Fine Dining Restaurants Chairani, Alda; Sakti, Pricilia Johani; Pangkerego, Eduard Rudolf; Azizah, Zahra Nur; Saputri, Nur Fathma Ragil Herma
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.286

Abstract

This study aims to analyze the influence of micro-influencers on consumer visit intentions to fine dining restaurants. Micro-influencers, with followers ranging from 500 to 5.000, are considered more authentic and trusted compared to larger influencers. The research uses a quantitative method with purposive sampling on 271 respondents who have viewed micro-influencer content related to fine dining restaurants. Data was collected through a 5-point Likert questionnaire and analyzed using SPSS and PLS-SEM. The results are expected to explain the impact of hedonic and utilitarian values of micro-influencers on consumer visit interest. These findings provide practical contributions for restaurant operators in formulating effective digital promotion strategies. The implications of this research are divided into three parts: theoretically, it strengthens digital marketing studies by showing that the hedonic aspect is more dominant than functional benefits in fine dining; practically, restaurants need to choose micro-influencers with high engagement that align with their brand image to emphasize emotional experiences; and from a policy perspective, this research could serve as input for regulators in formulating endorsement ethics by micro-influencers. Keywords: micro-influencer, hedonic value, utilitarian value, visit interest, fine dining
Co-Authors Azizah, Zahra Nur Chairani, Alda Pangkerego, Eduard Rudolf Sakti, Pricilia Johani