Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Proceedings of International Conference on Islamic Economic Finance and Social Finance
Safitri Nasution, Adek
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Service Use Decisions for J&T Express Users in Padangsidimpuan City Safitri Nasution, Adek; Ardilla Safitri, Riski; Saleh, Idris; Hardana, Ali; Simamora, Chanra; Nasution, Elga
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 6 No. 1 (2025): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic E
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Padangsidimpuan City, many people choose to use the J&T Express expedition service even though there are various other expedition services. Even though J&T Express won the Top Brand Award in the expedition service category, this service faced many user complaints, with fluctuating transactions and service quality that was considered poor. This research aims to analyze the influence of brand image and service quality on decisions to use J&T Express services, both partially and simultaneously. This research uses a quantitative approach, by collecting primary data through questionnaires to 97 respondents. Data were analyzed using validity, reliability, classical assumptions, multiple linear regression and hypothesis testing with SPSS version 23. The results show that brand image and service quality have a significant influence on the decision to use services, both partially and simultaneously, with an influence contribution of 41. 9%, while 58.1% was influenced by other variables not studied.
Co-Authors Ali Hardana Ardilla Safitri, Riski Nasution, Elga Saleh, Idris Simamora, Chanra