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All Journal ARMADA : Jurnal Penelitian Multidisiplin LOGIKA: Jurnal Pendidikan Matematika
Destiani, Ramita
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Eksplorasi Strategi Digital Marketing UMKM Fashion di Kota Mataram Wildani, Muhammad; Destiani, Ramita
ARMADA : Jurnal Penelitian Multidisiplin Vol. 3 No. 7 (2025): ARMADA : Jurnal Penelitian Multidisplin, Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v3i7.1679

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi digital marketing yang diterapkan oleh UMKM sektor fashion di Kota Mataram, Nusa Tenggara Barat. Penelitian ini menggunakan pendekatan kualitatif dengan desain eksploratif. Data diperoleh melalui wawancara mendalam, observasi akun digital (Instagram, TikTok, Facebook, marketplace), serta dokumentasi materi promosi yang dihasilkan oleh UMKM. Analisis data dilakukan dengan teknik analisis tematik untuk mengidentifikasi pola-pola strategi pemasaran digital. Hasil penelitian menunjukkan bahwa media sosial menjadi kanal dominan dalam aktivitas digital marketing UMKM fashion, dengan fokus pada konten visual dan video pendek yang menekankan aspek storytelling berbasis budaya lokal (tenun dan motif Lombok). WhatsApp Business digunakan sebagai media komunikasi utama dengan konsumen karena sifatnya yang cepat dan personal. Hambatan utama yang dihadapi pelaku UMKM meliputi keterbatasan literasi digital, biaya iklan berbayar, ketersediaan SDM pemasaran, dan infrastruktur internet.
STEM-Based Mathematics Learning: Challenges and Opportunities in the Digital Age Destiani, Ramita; Maulida, Fazila
LOGIKA: Jurnal Pendidikan Matematika Vol. 2 No. 1 (2026): LOGIKA: Jurnal Pendidikan Matematika, Februari 2026
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/logika.v2i1.329

Abstract

Mathematics learning in the digital era faces complex challenges along with the demands of mastering 21st-century skills. One approach deemed relevant to address these challenges is STEM (Science, Technology, Engineering, and Mathematics)-based learning. This approach emphasizes interdisciplinary integration, contextual problem-solving, and the use of technology in the learning process. This study aims to analyze the challenges and opportunities for implementing STEM-based mathematics learning in the digital era. The method used was a systematic literature review of national and international journal articles published in the last ten years. The results of the study indicate that STEM-based mathematics learning has great potential to improve students' conceptual understanding, critical thinking skills, creativity, and numerical literacy. However, its implementation still faces various obstacles, such as limited teacher competency, technological infrastructure readiness, and suboptimal curriculum integration. Therefore, strengthening strategies are needed through teacher professional development, policy support, and the provision of equitable digital learning facilities.
Co-Authors Maulida, Fazila Wildani, Muhammad