sholikhah, ika maratus
Fakultas Ilmu Budaya Universitas Jenderal Soedirman

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rethorical tropes utilized in cnn indonesia online news sholikhah, ika maratus
Jurnal Ilmiah Lingua Idea Vol 8 No 1 (2017): Juni
Publisher : Fakultas Ilmu Budaya Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.603 KB) | DOI: 10.20884/1.jili.2017.8.1.208

Abstract

This research is aimed at analyzing the use of rhetoric in national online news. Rhetoric is an effective and persuasive speaking or writing. Rhetoric frequently uses exaggerative even bombastic language. The purpose of rhetoric is to obtain particular effect as well as persuade the readers. In online news, rhetoric is used to persuade economically and ideologically. Economically, online news is a market commodity that must be promoted. Ideologically, online news is a domination of institution or others. These purposes influence the language employed in the online media or news online. To gain the objectives, researcher applied descriptive qualitative research. The data were collected from 15 news articles published in CNN Indonesia online news on March 2017. Then, the data were analyzed based on the objective of the study. After compiling the data, the researcher classified rhetorical tropes and news structure in CNN Indonesia. The result shows four types of rhetorical tropes utilized in online news, they are: hyperbole, metonym, metaphor, and neologism. Furthermore, the news structures in CNN Indonesia emphasize on three strategies: providing information that also has an attitudinal and emotional dimension, building strong relational structure for facts, and emphasizing the factual nature of events.
rethorical tropes utilized in cnn indonesia online news ika maratus sholikhah
Jurnal Lingua Idea Vol 8 No 1 (2017): Juni
Publisher : Faculty of Humanities, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.603 KB)

Abstract

This research is aimed at analyzing the use of rhetoric in national online news. Rhetoric is an effective and persuasive speaking or writing. Rhetoric frequently uses exaggerative even bombastic language. The purpose of rhetoric is to obtain particular effect as well as persuade the readers. In online news, rhetoric is used to persuade economically and ideologically. Economically, online news is a market commodity that must be promoted. Ideologically, online news is a domination of institution or others. These purposes influence the language employed in the online media or news online. To gain the objectives, researcher applied descriptive qualitative research. The data were collected from 15 news articles published in CNN Indonesia online news on March 2017. Then, the data were analyzed based on the objective of the study. After compiling the data, the researcher classified rhetorical tropes and news structure in CNN Indonesia. The result shows four types of rhetorical tropes utilized in online news, they are: hyperbole, metonym, metaphor, and neologism. Furthermore, the news structures in CNN Indonesia emphasize on three strategies: providing information that also has an attitudinal and emotional dimension, building strong relational structure for facts, and emphasizing the factual nature of events.
Local Wisdom Reflected in The Symbols in Masjid Saka Tunggal Banyumas Ika Maratus Sholikhah; Dian Adiarti; Asrofin Nur Kholifah
IBDA` : Jurnal Kajian Islam dan Budaya Vol 15 No 1 (2017): IBDA': Jurnal Kajian Islam dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.074 KB) | DOI: 10.24090/ibda.v15i1.762

Abstract

This article discusses the heritage of Banyumas culture conserved by the inhabitants. Banyumas is famous not only for its tourist destination but also for its art performances such as begalan, lengger, calung,kentongan, and ebeg. One of the famous tourist destinations in Banyumas is a mosque called Masjid Saka Tunggal Baitussalam (MSTB). This research emphasizes on the description of MSTB as the heritage of Banyumas culture as well as explains the meanings and messages reflected in the symbols found in MSTB. This mosque was buit in 1288 and is the oldest mosque in Indonesia. The symbols were analyzed with semiotic theory using qualitative descriptive analysis. The data were gained through observation, documentation, and interviews. This research found that there were 13 symbols found in MSTB representing Islamic and Javanese philosophy, especially in spiritual activities. MSTB is a promising tourism site of Banyumas to be be developed as cultural heritage. Artikel ini membahas warisan budaya Banyumas yang masih sangat dipertahankan oleh penduduk setempat. Banyumas tidak hanya terkenal dengan destinasi wisatanya, tetapi juga pertunjukan seni, seperti Begalan, Lengger, Calung, Kentongan, dan Ebeg. Salah satu tujuan wisata yang terkenal di Banyumas ialah Masjid Saka Tunggal Baitussalam (MSTB). Penelitian ini menekankan pada deskripsi Masjid Saka Tunggal Baitussalam sebagai salah satu warisan budaya Banyumas sekaligus menjelaskan makna dan pesan yang tercermin pada simbol-simbol yang ditemukan di MSTB. Masjid ini didirikan pada tahun 1288 dan merupakan masjid tertua di Indonesia. Simbol-simbol yang ditemukan dianalisis berdasarkan teori semiotik dengan menggunakan metode deskriptif kualitatif. Data dihimpun melalui observasi, dokumentasi, dan wawancara dengan informan.  Hasil penelitian mengungkapkan 13 simbol yang ditemukan di MSTB yang merepresentasikan filsafat Islam dan Jawa, khususnya dalam aktivitas spiritual. MSTB merupakan situs wisata Banyumas yang menjanjikan untuk terus dikembangkan sebagai warisan budaya.
Power and Branding: Language Commodification of Tourist Resorts Asrofin Nur Kholifah; Ika Maratus Sholikhah; Erna Wardani
Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora Vol 20, No 1 (2021)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2082.208 KB) | DOI: 10.24036/humanus.v20i1.111026

Abstract

Exploitation of language in commercial sector is inexorable. Language does not only work to articulate meaning but also to send and build image. In this sense, language has been commodified. This fact becomes more obvious in tourism industry in which language plays vital role to construct brand as well as to reach targeted profit. Based on these premises, this research aims to unravel the phenomenon of language commodification in Baturraden Tourism areas within the framework of Linguistic Landscape. The descriptive qualitative research was conducted through observation, documentation and interview. Data in the forms of photographs were gathered to be analyzed and interpreted to capture the language commodification manifested in the selected areas. The analysis shows that language commodification is materialized through the use of Indonesian, English and Javanese. English serves a dominant language in this tourism industry. Most tourist destinations prefer using English to Indonesian as national language to label their place. The issue of branding therefore becomes obvious to elevate the market and effectively attract the visitors. English, rather than functions as referential meaning, serves economic functions. Here, English is more powerful than other given languages. English offers higher prestige, modernity and promising brand to be beneficial for this industry. Then, Javanese is maintained to introduce the history or local legend as well as to bring the sense of authenticity.