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All Journal Ibtida'iy : Jurnal Prodi PGMI Jurnal Mahasiswa Entrepreneur
Aziza, Wahyu Nur
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Religion Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PRODUK, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PRODUK AIR MINERAL DALAM KEMASAN MEREK VUROTA DI SITUBONDO Aziza, Wahyu Nur; Ediyanto, Ediyanto; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6500

Abstract

In an increasingly competitive business world, companies are required to not only offer quality products but also be able to create a positive customer experience. Consumer satisfaction is one of the main factors that determine the sustainability of a business, especially in an industry that has many competitors, such as bottled mineral water. The purpose of this study is to analyze and test the influence of Product Quality, Word of Mouth, and Brand Image. This research is an explanatory study. The population in this study was residents of Griya Panji Mulya Situbondo. The sampling technique was determined by probability sampling. The data analysis and hypothesis testing in this study used IBM SPSS Statistics 22 - Structural Equation Model - Partical Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2 application, show that Product Quality has a significant positive effect on Purchasing Decisions, the Word of Mouth has a significant negative effect on Purchasing Decisions, the Brand Image has a significant positive effect on Purchasing Decisions, the Product Quality has a negative but not significant positive effect on Consumer Satisfaction, the Word of Mouth has a significant positive effect on Consumer Satisfaction, the Brand Image has a positive but not significant effect on Consumer Satisfaction, the Purchasing Decision has a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that Product Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, the Word of Mouth has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions, Brand image has a negative but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
Kemandirian Anak Berkebutuhan Khusus Melalui Pembelajaran Berdiferensiasi Program Sinau Ing Ndeso (SINDESO) di Sekolah Alam Pacitan Aziza, Wahyu Nur; Tisngat, Urip; Pianto, Heru Arif
Ibtida'iy : Jurnal Prodi PGMI Vol 10, No 2 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/ibtidaiy.v10i2.35737

Abstract

Abstract: This study aims to determine and describe the independence of Children with Special Needs (ABK) by implementing the Sinau Ing Ndeso program at Sekolah Alam Pacitan. The type of research was descriptive qualitative, using a single case study approach. Informants consisted of two assistant teachers and two students with special needs, selected using sampling techniques. Data collection used observation, interviews, and documentation. Qualitative data analysis used the Miles and Huberman concept through three activities, namely data reduction, data display, and conclusion drawing/verification. Based on the results of the data analysis, it was concluded that: 1) Sinau Ing Ndeso is a superior program carried out consistently every year in the second semester by Sekolah Alam Pacitan. The activities include, home industry, nature exploration, and learning with the community, 2) The implementation of the Sinau Ing Ndeso program has implications for the independence of students with special needs at Pacitan Nature School, the indicators are: initiative, self-confidence, ability to make decisions and progressive, 3) obstacles in the implementation of the Sinau Ing Ndeso program at Pacitan Nature School include two factors, namely obstacles from students (internal factors) and obstacles from other people or the environment (external factors). The barriers that become obstacles are the difficulties of children with special needs in activities to travel long distances and challenges in understanding the material, this is due to their physical and intellectual limitations, but there is support from teachers, parents, and the community as well as supporting facilities that will encourage students to be more enthusiastic and active in the Sinau Ing Ndeso program.
Co-Authors Ediyanto Heru Arif Pianto, Heru Arif Pramesthi, Riska Ayu Tisngat, Urip