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All Journal Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Dyah Supriyatin
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Economics, Econometrics & Finance

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Pengaruh Literasi Digital dan Keterampilan Digital Wirausaha Wanita Terhadap Kinerja UMKM di Kabupaten Purbalingga Agustin Riyan Pratiwi; Dyah Supriyatin; Retno Pangestu; Adelia Fatwa Meautia Putri
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.19

Abstract

The entrepreneurial world has entered the digital era, prompting MSMEs to embrace the digital realm. With 37 million female entrepreneurs in Indonesia, most of whom operate micro-businesses, there is a pressing need for special attention to be given to digital literacy and skills. This is crucial for enhancing business performance by leveraging their potential through digital skills and knowledge. This has been evidenced by research involving 72 female entrepreneurs who own MSMEs in Purbalingga Regency. The study utilized a quantitative approach with Regression Analysis tested using SPSS 25.0. The results indicate that digital skills and literacy significantly influence the performance of MSMEs, highlighting the importance of efforts to enhance digitalization skills and knowledge among female entrepreneurs in Purbalingga.
Co-Authors Adelia Fatwa Meautia Putri Agustin Riyan Pratiwi Retno Pangestu