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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Kuswendang, Wiwi
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Economics, Econometrics & Finance

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Factors Affecting the Implementation of Green Banking Technology: Evidence from Digital Banking in Indonesia Rahman, Faisal Fajri; Kuswendang, Wiwi; Komara, Acep; Muna, Arinal
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3348

Abstract

Purpose: This study aims to investigate the factors that influence the adoption of digital banking, with the ultimate goal of increasing the acceptance of green banking technology. Design/methodology/approach: This study employs a mixed-methods approach, involving a survey of 466 digital banking users analyzed using SmartPLS 4.0. This data is strengthened through in-depth interviews with 30 respondents regarding the intention to use digital banking. Findings: The study's findings revealed that Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) have a positive influence on the intention to use green banking technology, mediated by User Satisfaction (US). Then, Perceived Value (PV) has a positive influence on the Intention to Use Green Banking Technology, and the role of Trust has the most significant positive influence. Research limitations/implications: This study has limited generalizability to its population sample due to the random data collection and lack of focus on specific user groups. Practical implications: This study demonstrates that the adoption of digital banking significantly reduces carbon emissions contributing to global warming by minimizing paper use and waste. Originality/value: This research can serve as a basis for developing more effective green banking policies, thereby encouraging sustainable economic growth in developing countries. Paper type: Research paper
Co-Authors Acep Komara Arinal Muna Rahman, Faisal Fajri