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All Journal Journal of Fisheries and Marine Applied Science
Mahyudi S, Indra
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Engineering Environmental Science

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Faktor-Faktor yang mempengaruhi Pemasaran Ikan Di Desa Arung Medang Kecamatan Tangaran Kabupaten Sambas Roujesy, Roujesy; Mahyudi S, Indra; Agam, Beryaldi; Yunita, Nurul Fatimah; Maryono, Maryono
Journal of Fisheries and Marine Applied Science Vol 3 No 1 (2025): MARCH
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfmas.v3i1.761

Abstract

Arung Medang Village is a coastal area where most residents depend on salted fish processing and marketing as their main source of income. However, the marketing applied by fishermen have not been optimal, resulting in less than maximum income. This study aims to identify the factors that influence salted fish marketing in Arung Medang Village, Tangaran Sub-District, Sambas Regency. The research employed a descriptive quantitative method with a survey approach. The population consisted of 42 salted fish processing fishermen, all selected as respondents using purposive sampling. Data were collected through observation, interviews, questionnaires, and documentation. The data were analyzed using multiple linear regression with SPSS version 26 to examine the effect of the marketing mix (11P) on fishermen’s income. The results showed that simultaneously, all eleven marketing mix variables significantly affected fishermen’s income, with a significance value of 0.043 and a determination coefficient (R²) of 79.4%. Partially, six variables had a significant influence, namely Price, Promotion, Packaging, Promise, Partnership, and Physical Evidence. These findings confirm that such factors are the main determinants of successful salted fish marketing in Arung Medang Village.
Price Fluctuations And Catch Yields Of Scombridae Fish In Singkawang City During 2019-2023 Nanda, Risqi Pricillia; Mahyudi S, Indra
Journal of Fisheries and Marine Applied Science Vol 3 No 1 (2025): MARCH
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfmas.v3i1.775

Abstract

. The Scombridae fish group belongs to the type of pelagic fish most frequently caught in Indo-Pacific waters, including the Indonesian archipelago, and has a relatively high economic value. In Singkawang City, the catch of Scombridae species such as tuna, mackerel, and Indian mackerel shows considerable fluctuations both in terms of price and catch volume. Therefore, the purpose of this study is to analyze the fluctuations in catch and price of Scombridae fish, namely Spanish mackerel , narrow-barred mackerel, frigate tuna, bullet tuna, and Indian mackerel. The data used in this study are secondary data obtained from https://portaldata.kkp.go.id/portals/data-statistik/layer1. From this website, the data collected include fish catch and price data from 2019 to 2023. The results show that for the catch data, spanish mackerel, bullet tuna, and indian mackerel were recorded during the 2019–2023 period, with the highest catches respectively being 606,650 kg for spanish mackerel, 203,730 kg for frigate tuna, 776,030 kg for bullet tuna, and 275,760 kg for indian mackerel. Frigate tuna had no recorded catch in 2020, with its highest catch recorded in 2021 at 203,730 kg and the lowest at 105,780 kg. Meanwhile, for the spanish mackerel, catches were only recorded in 2021 with a total of 17,000 kg. As for fish prices, the highest was spanish mackerel, reaching Rp 60,000 per kg in 2021, and even its lowest price remained higher than other Scombridae species, at Rp 45,000 per kg. Meanwhile, the lowest price among the five Scombridae species observed was Indian mackerel, at Rp 15,000 per kg.
Co-Authors Agam, Beryaldi Maryono Maryono Nanda, Risqi Pricillia Nurul Fatimah Yunita Roujesy, Roujesy