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All Journal Study of Scientific and Behavioral Management (SSBM)
Ahmad, Widad
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Decision Sciences, Operations Research & Management

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Dampak Promosi dan Harga Terhadap Keputusan Pembelian Paket Haji dan Umrah PT Al Ikhlas Wisata Mandiri, 2019 Ahmad, Widad
Study of Scientific and Behavioral Management Vol 4 No 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i1.16461

Abstract

Along with the increase in Indonesia's economic capacity, the number of Indonesian pilgrims from time to time has increased. The high waiting list for pilgrims from Indonesia has prompted the Ministry of Religion (Kemenag) to plan to socialize the obligation to perform the haj pilgrimage once in a lifetime. This study aims to determine the impact of promotions and prices on purchasing decisions on Hajj and Umrah packages. This research is a quantitative study with an analytic survey approach with a cross-sectional study method. The results of this study are Price has no effect on purchasing decisions, while Promotion has an effect on customer satisfaction.Kata Kunci : Price, Promotion, dan Purchasing Decisions Hajj and Umrah packages
Total Quality Management, Budaya Organisasi, dan Pengaruhnya terhadap Kinerja Manajerial PT Al – Ikhlas Wisata Mandiri Ahmad, Widad
Study of Scientific and Behavioral Management Vol 2 No 2 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i2.21695

Abstract

AbstrakTuntutan pelanggan yang semakin beragam kepada PT. Al – Ikhlas Wisata Mandiri memberikan tantangan bagi perusahaan ini dalam mengelola keinginan dari jamaah serta untuk memenuhi ekspetasi dari para jamaah, sehingga perusahaan ini harus mampu memperlihatkan kualitasnya dalam mengelola dan kinerjanya dalam kepuasan pelanggan sehingga dalam hal ini hatus dilihat bagaimana kemampuan dari budaya organisasinya, TQM, dan Kinerja Manejerialnya untuk dilihat bagaimana untuk menghadapi akan hal tersebutKata kunci: Budaya Organisasi, TQM, dan Kinerja Manejerial 
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