Jaya Kusuma, Muh. Ilham
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Kerangka Konseptual Hubungan Social Proof terhadap Minat Berbelanja Online Jaya Kusuma, Muh. Ilham; Efendi, Ahmad Efendi
Study of Scientific and Behavioral Management Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i1.27290

Abstract

Nowadays, online shopping is an activity that is consumers often do to meet their actual needs. The decision to online shopping is influenced by several things, including social proof. The purpose of this study was to develop a conceptual framework for the impact of social proof on online shopping interest.