Study of Scientific and Behavioral Management (SSBM)
Vol 3 No 1 (2022): Fenomena Keuangan, Pemasaran, & Sumber Daya Manusia di masa Covid-19 & New Normal

Kerangka Konseptual Hubungan Social Proof terhadap Minat Berbelanja Online

Jaya Kusuma, Muh. Ilham (Unknown)
Efendi, Ahmad Efendi (Unknown)

Article Info

Publish Date
25 Feb 2022

Abstract

Nowadays, online shopping is an activity that is consumers often do to meet their actual needs. The decision to online shopping is influenced by several things, including social proof. The purpose of this study was to develop a conceptual framework for the impact of social proof on online shopping interest.

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Journal Info
Study of Scientific and Behavioral Management (SSBM)
Website

Abbrev

ssbm

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan ...