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All Journal Jurnal Publikasi Ilmu Manajemen
Dipa Rizky Wijaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring Sustainable Practices Adoption Among Micro, Small, And Medium Enterprises Muhammad Arif Rahman; Merry Christina; Dipa Rizky Wijaya
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 2 (2022): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v1i3.3632

Abstract

This study investigates the adoption of sustainable practices among Micro, Small, and Medium Enterprises (MSMEs). The research aims to understand the factors influencing the uptake of sustainable practices in MSMEs, exploring the complexities of implementation within this sector. Employing a qualitative research design, data were gathered through semi-structured interviews and thematic analysis. A purposive sampling technique was utilized to select participants representing diverse MSMEs. The findings reveal multifaceted insights into the motivations, challenges, and strategies associated with sustainable practices adoption among MSMEs. The study contributes to a deeper understanding of how MSMEs engage with sustainability initiatives and offers implications for policy, practice, and future research endeavors.
Co-Authors Merry Christina Muhammad Arif Rahman