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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Proceeding of The International Conference on Management, Entrepreneurship, and Business
Denanto
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Analysis of Performance Management Based on the Baron Armstrong Model at UPTD Protection of Women and Children of Tanjungpinang City Alif Surya Akbar; Denanto; Dinda Dwi Nabilla; Marsha Aryani; Satriadi
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.68

Abstract

Performance management is a strategy to improve individual and team performance through a structured evaluation process. This study aims to analyze the application of the Baron and Armstrong performance management model at the Regional Technical Implementation Unit (UPTD) for the Protection of Women and Children (PPA) in Tanjungpinang, Riau Islands. Baron and Armstrong's model includes a cycle of vision and mission, goal setting, planning, development, and feedback. Using a descriptive qualitative approach, data were obtained through interviews, documentation and observation, using purposive sampling techniques to select relevant resource persons. Data analysis was done thematically through the stages of reduction, presentation, and conclusion drawing. The results showed that the implementation of this model has strengths in building a systematic workflow, but also faces challenges related to limited resources. This research provides recommendations for additional programs that can improve the effectiveness of women and child protection services. The findings contribute to the development of performance management strategies in similar institutions.
Peran Digital Marketing Terhadap UMKM Kopi Onthel Di Kota Tanjungpinang: Penelitian Afriyadi; Ade Wahyudi Sihombing; Anggit Vellyana Putri; Anrias Oto; Denanto; Diva Buanaria; Farradina Nur Fitriazizah; Muhammad Redha Andrean; Riko Apriadi Nurdeni; Saskia Nabilla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3922

Abstract

Digital transformation pushes small businesses to use social media as an affordable and effective marketing tool. The case of Kopi Onthel in Tanjungpinang shows that Instagram, TikTok, and WhatsApp help expand its market reach, strengthen brand identity, and boost customer engagement. Using a qualitative approach with interviews, observation, and documentation, the study finds clear impacts on customer visits, a broader consumer base, and stronger loyalty built through digital communities. Cost efficiency and user generated content add to these benefits, while visual identity and local storytelling improve competitiveness. Challenges remain, mainly inconsistent posting and limited use of analytics. Overall, digital marketing supports Kopi Onthel’s economic performance and local MSME growth, making consistent content, better analytics, and community collaboration increasingly important.
Co-Authors Ade Wahyudi Sihombing Afriyadi Alif Surya Akbar Anggit Vellyana Putri Anrias Oto Dinda Dwi Nabilla Diva Buanaria Farradina Nur Fitriazizah Marsha Aryani Muhammad Redha Andrean Riko Apriadi Nurdeni Saskia Nabilla Satriadi