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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Proceeding of The International Conference on Management, Entrepreneurship, and Business
Diva Buanaria
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Implementation Of Perfomance Management in The Deming Model at Satpol PP Office Bayu Apriadi Tanjung; Diva Buanaria; Liffia Simanjuntak; Muhammad Izaz Miarzo; Satriadi
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.112

Abstract

This study aims to describe the implementation of the Deming Model performance management (PDCA cycle) at the Tanjungpinang City Satpol PP office. The type of research used is descriptive research with a qualitative approach, with data obtained through in-depth interviews with Mr. Ray as secretary, and staff involved in daily operations, as well as direct observation. Data analysis uses thematic analysis techniques that include three main steps: data reduction, data presentation, and conclusion drawing. The results showed that the implementation of the PDCA cycle at the Tanjungpinang City Satpol PP office has had a positive impact on improving organizational performance. Through structured stages from planning (Plan), implementation (Do), checking (Check), to corrective action (Act), the Satpol PP Office is able to plan and implement policing programs more effectively and efficiently. However, there are obstacles such as lack of training, budget limitations, and suboptimal coordination between sections. Performance evaluation needs to be improved in terms of more integrated measurement and monitoring. The implications of this study emphasize the importance of coordination and systematic evaluation for continuous improvement.
Peran Digital Marketing Terhadap UMKM Kopi Onthel Di Kota Tanjungpinang: Penelitian Afriyadi; Ade Wahyudi Sihombing; Anggit Vellyana Putri; Anrias Oto; Denanto; Diva Buanaria; Farradina Nur Fitriazizah; Muhammad Redha Andrean; Riko Apriadi Nurdeni; Saskia Nabilla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3922

Abstract

Digital transformation pushes small businesses to use social media as an affordable and effective marketing tool. The case of Kopi Onthel in Tanjungpinang shows that Instagram, TikTok, and WhatsApp help expand its market reach, strengthen brand identity, and boost customer engagement. Using a qualitative approach with interviews, observation, and documentation, the study finds clear impacts on customer visits, a broader consumer base, and stronger loyalty built through digital communities. Cost efficiency and user generated content add to these benefits, while visual identity and local storytelling improve competitiveness. Challenges remain, mainly inconsistent posting and limited use of analytics. Overall, digital marketing supports Kopi Onthel’s economic performance and local MSME growth, making consistent content, better analytics, and community collaboration increasingly important.
Co-Authors Ade Wahyudi Sihombing Afriyadi Anggit Vellyana Putri Anrias Oto Bayu Apriadi Tanjung Denanto Farradina Nur Fitriazizah Liffia Simanjuntak Muhammad Izaz Miarzo Muhammad Redha Andrean Riko Apriadi Nurdeni Saskia Nabilla Satriadi