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All Journal Jurnal Ekonomi, Akutansi dan Manajemen Nusantara EMPOWERMENT: Journal of Community Practice
Safitri, Juleha
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Pengembangan Inovasi Digital Marketing untuk Meningkatkan Kualitas Pelayanan di PT Sasana Lintas Indo Safitri, Juleha; Saputra, Indra; Saemona, Indra; Indra, Yetti Afrida
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.123

Abstract

This community service aims to develop digital marketing innovations in order to improve service quality at PT Sasana Lintas Indo. The digital era has fundamentally changed business paradigms, requiring companies to adapt to the latest technology trends. Through a participatory action research approach, this activity involves a series of workshops, training, and mentoring for employees of PT Sasana Lintas Indo in optimizing their digital marketing strategies. The results of the service indicate a significant improvement in the company's service quality through the implementation of customer relationship management (CRM), the use of social media as a communication channel, the development of relevant content marketing, and comprehensive customer data analysis. This activity contributed to a 27% increase in customer satisfaction, faster service response times with the average response time decreasing from 24 hours to 2 hours, and a 45% increase in engagement rate on the company's digital platforms. This service concludes that the proper implementation of digital marketing can be a catalyst for transforming the company's service quality in the digital era.
Pengaruh Kepercayaan pada Aplikasi Investasi Syariah dan Influencer Muslim Terhadap Keputusan dan Perilaku Investasi Saham Syariah Gen Z Safitri, Juleha; Mursalin, Supardi; Indra, Yetti AFrida
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April IN PROGRESS
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.752

Abstract

Penelitian ini bertujuan untuk mengetahui kepercayaan terhadap aplikasi investasi syariah dan paparan influencer Muslim Terhadap keputusan dan perilaku investasi saham syariah pada Generasi Z di Provinsi Bengkulu. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 400 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa kepercayaan pada aplikasi investasi syariah berpengaruh positif dan signifikan terhadap keputusan investasi (t = 9,210; p < 0,05) serta perilaku investasi (t = 8,763; p < 0,05). Sementara itu, paparan influencer Muslim tidak berpengaruh signifikan terhadap keputusan investasi (t = 1,936; p > 0,05), namun berpengaruh signifikan terhadap perilaku investasi (t = 11,104; p < 0,05). Secara simultan, kedua variabel independen berpengaruh signifikan terhadap keputusan investasi (F = 72,609) dan perilaku investasi (F = 203,813). Temuan ini menunjukkan bahwa kepercayaan terhadap platform investasi merupakan faktor utama dalam pembentukan keputusan investasi, sedangkan influencer Muslim lebih berperan dalam membentuk perilaku investasi syariah Generasi Z. Penelitian ini memberikan implikasi bagi pengembang aplikasi investasi syariah dan pelaku industri keuangan dalam meningkatkan partisipasi generasi muda di pasar modal syariah.
Co-Authors Indra Saputra Indra, Yetti Afrida Mursalin, Supardi Saemona, Indra