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ANALISIS PENYUSUNAN ANGGARAN PENDAPATAN BELANJA DAERAH (APBD) BERBASIS KINERJA DI SKPD PROVINSI BENGKULU Indra, Yetti Afrida
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 3, No 2 (2018)
Publisher : Institut Agama Islam Bengkulu

This study aims to examine empirically and analyze whether the performance-based Bengkulu Provincial SKPD budgeting is analyzed from the commitment factors of all organizational components, improving the administration system, sufficient resources, clear rewards and firm penalties / sanctions. This study uses questionnaires in data collection. The sampling method in this study was people who were directly involved in budgeting in the agency / work unit within the Bengkulu provincial governmentThe results of the first hypothesis study show that the performance-based budgeting has a significant effect on commitment. This identifies that high commitment will affect the success of performance-based budgeting. The second hypothesis shows that performance-based budgeting has a significant effect on the administration system. The results of the third hypothesis study show that performance-based budgeting does not affect resources. The results of the fourth hypothesis study that performance-based budgeting has no significant effect on rewards. For the fifth hypothesis shows that performance-based budgeting has a significant effect on sanctions

Pengaruh Motivasi Rasional Dan Emosional Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Islamic Branding Fadhilah, Ana; Arisandy, Yosy; Indra, Yetti Afrida
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 1 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i1.520

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi rasional dan emosional terhadap keputusan pembelian produk perawatan kulit dengan Islamic branding pada konsumen non-Muslim di komunitas Gereja Kristen Sumatera Bagian Selatan (GKSBS). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dengan menyebarkan kuesioner kepada 53 responden yang dipilih secara acak sederhana. Hasil analisis regresi linier berganda menunjukkan bahwa motivasi rasional dan emosional memiliki pengaruh yang signifikan terhadap keputusan pembelian. Secara parsial, motivasi rasional memiliki pengaruh yang lebih besar daripada motivasi emosional. Koefisien determinasi menunjukkan bahwa kedua variabel tersebut menjelaskan 19,8% variasi keputusan pembelian, sedangkan sisanya dipengaruhi oleh faktor lain. Temuan ini memberikan wawasan tentang strategi pemasaran yang efektif dalam menjangkau konsumen non-Muslim di pasar Islamic branding.

Peningkatan Pemahaman Siswa SMA Negeri 6 Pulau Enggano Melalui Edukasi Keuangan Dan Investasi Pasar Modal Herpazah, Miskia; Mursalin, Supardi; Indra, Yetti Afrida
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April (In Progress)
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.239

The low level of financial literacy among Indonesians, particularly in remote areas such as Enggano Island, poses a significant challenge in fostering a financially literate generation capable of managing personal finances wisely. According to data from the Financial Services Authority (OJK), financial literacy in the capital market sector in 2016 was only 4.40%, with financial inclusion reaching just 1.25%. This condition highlights the urgent need for continuous educational interventions, especially for youth in underdeveloped regions. This community service project aimed to improve students’ understanding of basic financial and capital market investment concepts at SMA Negeri 6 Pulau Enggano. Implemented through a structured approach—including preparation, the delivery of a Level 1 Capital Market School (SPM), and evaluation using pre-test and post-test methods—the program recorded a significant improvement in students' comprehension. The average pre-test score of 6.7 increased to 12.75 in the post-test, with an N-Gain Score of 74.72%, indicating a high category of improvement. Challenges such as students' limited time and low initial understanding were addressed through interactive methods and contextual analogies. This initiative not only positively impacted students’ financial literacy but also served as a practical educational model for the 3T (Frontier, Outermost, Disadvantaged) regions. Recommendations from this activity include periodic replication of the program, involvement of financial institutions such as OJK and BEI, and integration of financial education into the school curriculum. Ultimately, the goal is to ensure equal access to financial literacy across all regions, including remote areas like Enggano Island.

Peningkatan Pemahaman Siswa SMA Negeri 6 Pulau Enggano Melalui Edukasi Keuangan Dan Investasi Pasar Modal Herpazah, Miskia; Mursalin, Supardi; Indra, Yetti Afrida
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.239

The low level of financial literacy among Indonesians, particularly in remote areas such as Enggano Island, poses a significant challenge in fostering a financially literate generation capable of managing personal finances wisely. According to data from the Financial Services Authority (OJK), financial literacy in the capital market sector in 2016 was only 4.40%, with financial inclusion reaching just 1.25%. This condition highlights the urgent need for continuous educational interventions, especially for youth in underdeveloped regions. This community service project aimed to improve students’ understanding of basic financial and capital market investment concepts at SMA Negeri 6 Pulau Enggano. Implemented through a structured approach—including preparation, the delivery of a Level 1 Capital Market School (SPM), and evaluation using pre-test and post-test methods—the program recorded a significant improvement in students' comprehension. The average pre-test score of 6.7 increased to 12.75 in the post-test, with an N-Gain Score of 74.72%, indicating a high category of improvement. Challenges such as students' limited time and low initial understanding were addressed through interactive methods and contextual analogies. This initiative not only positively impacted students’ financial literacy but also served as a practical educational model for the 3T (Frontier, Outermost, Disadvantaged) regions. Recommendations from this activity include periodic replication of the program, involvement of financial institutions such as OJK and BEI, and integration of financial education into the school curriculum. Ultimately, the goal is to ensure equal access to financial literacy across all regions, including remote areas like Enggano Island.

Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar Sari, Nadia Yupita; Fauziah, Dzamratul; Yuneri, Winda; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.687

This study aims to analyze the role of the bazaar as a strategic means in increasing the credibility of Leny Bumpak Batik Weaving as a leading local product. In the face of increasingly fierce market competition, MSMEs need to build consumer trust through effective promotional media. The bazaar was chosen as the main medium because it provides opportunities for direct interaction with consumers, introducing products widely, and building a positive brand image. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results show that active participation in the bazaar significantly increases public trust in product quality, expands customer networks, and strengthens brand positioning in the local market. This research recommends that MSMEs make the bazaar an integral part of their long-term marketing strategy.

Peran Edukasi dan Promosi Tenun Leny Bumpak sebagai Daya Tarik Budaya Provinsi Bengkulu Febriansyah, Okta; Lestari, Nada Wafika; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.693

Leny Bumpak Weaving is one of the unique cultural heritages of Bengkulu Province which has historical, aesthetic, and economic value. Unfortunately, its popularity and use as a cultural attraction can still be considered low. This study aims to analyze the role of education and promotion of Leny Bumpak Weaving as a cultural attraction in Bengkulu Province. The methods used are participatory, educational, and collaborative approaches involving craftsmen, collaboration centers, the younger generation, and the wider community. The findings of this study indicate that Leny Bumpak Weaving has an important role in preserving local culture and developing cultural tourism in Bengkulu Province. Recommendations provided include improving digital-based promotional strategies and collaboration with tourism industry players. This study is expected to be a foundation for the development of Leny Bumpak Weaving as a cultural symbol and leading tourist attraction in Bengkulu.

Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak Agustina, Cica; Aszahrah, Radiah; Syabirin, Noval; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.696

Leny Bumpak Weaving Craft is a local cultural heritage from Seluma Regency, Bengkulu, which has high historical and aesthetic value. However, limitations in digital promotion and marketing strategies have caused this woven product to be less widely known, especially in today's digital era. This activity aims to increase sales and distribution of Leny Bumpak weaving through Digital Marketing based on the strategies carried out. The approach taken is educational and participatory which actively involves participants in the process of activities starting from identifying problems to implementing predetermined programs. The results of the study showed that the digital marketing strategy carried out had a very positive effect on sales and distribution of Leny Bumpak weaving.

Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.

Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.

Optimalisasi Penguatan Kualitas Layanan dalam Meningkatkan Loyalitas Konsumen di PT. Sasana Lintas Indo dengan metode PAR Khairani, Maulida; Indra, Yetti Afrida; Hasibuan, Rahmat Putra Ahmad
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/arsw2b98

Pengabdian ini bertujuan untuk meningkatkan kualitas layanan dan loyalitas konsumen di PT. Sasana Lintas Indo melalui pendekatan partisipatif berupa pelatihan dan pendampingan. Strategi yang digunakan mengintegrasikan prinsip pelayanan prima, nilai-nilai syariah, dan pemanfaatan pemasaran digital. Metode yang diterapkan adalah Participatory Action Research (PAR) yang mencakup perencanaan, pelatihan, implementasi, dan evaluasi. Kegiatan ini melibatkan karyawan dan manajemen dalam perancangan serta pelaksanaan strategi layanan digital. Hasilnya menunjukkan adanya peningkatan kepuasan pelanggan, kualitas layanan, serta interaksi digital, disertai penurunan keluhan. Evaluasi juga memberi penguatan materi pelatihan dan penguatan sistem umpan balik. Secara keseluruhan, kegiatan ini berhasil membangun fondasi peningkatan layanan dan loyalitas konsumen secara berkelanjutan dalam industri transportasi berbasis nilai syariah.

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