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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EMPOWERMENT: Journal of Community Practice
Putri, Safna Kurnia
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Pendampingan Optimalisasi Pemasaran Produk Melalui Digital Platform dan Implementasi Pelayanan Prima untuk Meningkatkan Kepuasan Pelanggan di PT Sasana Lintas Indo Putri, Safna Kurnia; Habibullah, M. Abrar; Saad, Hafiz Muhammad; Stiawan, Evan
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.131

Abstract

This article focuses on the analysis of marketing strategies for tourism products of PT Sasana Lintas Indo in Bengkulu through the framework of the 4P marketing mix theory (Product, Promotion, Price, Place). The type of research used is descriptive qualitative, utilizing primary and secondary data, as well as methods of observation, interviews, and documentation to deeply uncover how PT Sasana Lintas Indo implements marketing strategies to increase its customer base. Research findings show that PT Sasana Lintas Indo Bengkulu uses a combination of digital marketing through social media advertising and direct marketing through visits and partnerships. Furthermore, this research also highlights the implementation of excellent service as an integral part of their strategy, reflected in participation in religious gatherings, partnerships with institutions, payment flexibility, and a focus on service quality for tourists. Thus, this study not only examines marketing strategies for tourism products, but also emphasizes the importance of implementing excellent service in PT Sasana Lintas Indo's efforts to attract and retain customers.
Pengaruh Dividend Yield, Dividend Payout Ratio (DPR), dan Earning Volatility terhadap Stock Price Volatility Periode 2020-2024 Putri, Safna Kurnia; Setiawan, Romi Adetio; Hartini, Kustin
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 1 (2026): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i1.6415

Abstract

This study aims to determine the simultaneous and partial effects of Dividend Yield, Dividend Payout Ratio, and Earnings Volatility on Stock Price Volatility through panel regression analysis using the Fixed Effects Model (FEM). This study uses a quantitative approach with panel data from companies listed on the Sri Kehati Index on the Indonesia Stock Exchange for the period 2020-2024. The results show that, partially, Dividend Yield and Dividend Payout Ratio have no significant effect on Stock Price Volatility, while Earnings Volatility has a significant effect on Stock Price Volatility. Simultaneously, the variables Dividend Yield, Dividend Payout Ratio, and Earnings Volatility significantly influence Stock Price Volatility in companies listed on the Sri Kehati Index on the Indonesia Stock Exchange for the period 2020-2024.
Co-Authors Habibullah, M. Abrar Hartini, Kustin Saad, Hafiz Muhammad Setiawan, Romi Adetio Stiawan, Evan