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All Journal Jurnal Tabarru': Islamic Banking and Finance Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomika Dan Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Joong-Ki BAABU AL-ILMI: Ekonomi dan Perbankan Syariah EMPOWERMENT: Journal of Community Practice
Stiawan, Evan
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ANALISIS STRATEGI PT. FAC SEKURITAS DALAM MENINGKATKAN JUMLAH INVESTOR DI PASAR MODAL SYARIAH Saputra, Wahyu Agung; Setiawan, Romi Adetio; Stiawan, Evan
Jurnal Tabarru': Islamic Banking and Finance Vol. 6 No. 2 (2023): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2023.vol6(2).15704

Abstract

Tingkat kualitas perekonomian masyarakat yang masih rendah dan masih banyaknya generasi milenial yang belum mengenal investasi di pasar modal syariah. Penelitian ini bertujuan menjelaskan analisis strategi yang digunakan PT. FAC Sekuritas Perwakilan Bengkulu dalam meningkatkan jumlah investor di pasar modal syariah dan mengetahui persepsi mahasiswa terhadap minat berinvestasi. Jenis penelitian ini adalah penelitian lapangan. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Penelitian ini menggunakan metode kulitatif dengan pendekatan deskriptif. Dari hasil penelitian dan pembahasan ditemukan bahwa PT. FAC Sekuritas Perwakilan Bengkulu menggunakan beberapa strategi untuk meningkatkan jumlah investor di pasar modal syariah yaitu dengan networking, menyebarkan brosur, melaksanakan program edukasi tentang pasar modal, dan memanfaatkan berbagai media, kemudian persepsi mahasiswa terhadap minat berinvestasi mengungkapkan bahwa 62% peserta memiliki persepsi positif terhadap investasi, sedangkan 32% memiliki persepsi negatif. Hal ini disebabkan oleh faktor internal seperti perasaan, pengalaman, sikap, dan kepribadian, serta faktor eksternal seperti pengetahuan, dan informasi.
STRATEGI PEMASARAN DALAM PENINGKATAN CALON JAMAAH UMRAH (Studi Kasus AQM Tour and Travel Kota Bengkulu) Putra, Fadilah Dwi; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15522

Abstract

The purpose of this writing is to find out how marketing strategies can increase the number of Umrah pilgrims at AQM Tour and Travel, Bengkulu city. To find out this, researchers used qualitative descriptive methods with data collection techniques and used observation, interview and documentation methods. From the research results, the marketing strategy for increasing the number of prospective Umrah pilgrims at AQM Tour and Travel in the city of Bengkulu is quite good and professional, starting from product planning, pricing, strategic locations and ways to promote products to prospective pilgrims. The strategy used by PT. AQM Tour and Travel Bengkulu City in marketing is the reference strategy or Marketing Mix (marketing mix). This strategy is part of a marketing strategy that follows theory and functions as a guide in using marketing elements that can be controlled by company leaders to achieve company goals in the field of marketing in AQM Tour and Travel, Bengkulu city.
ANALISIS DAMPAK STOCK SPLIT TERHADAP VOLUME PERDAGANGAN SAHAM DAN RETURN SAHAM DI BURSA EFEK INDONESIA Yunitasari, Shelli; Mursalin, Supardi; Stiawan, Evan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16165

Abstract

The purpose of this study was to determine the impact of stock splits on stock trading volume and stock returns. This type of research is descriptive quantitative. The population in this study are all companies listed on the Indonesia Stock Exchange and included in the Indonesian Sharia Stock Index (ISSI). The sample selection technique was purposive sampling and obtained 19 companies that did Stock split during the 2021-2023 period. The analysis method of this research uses simple linear regression analysis using SPSS 27. The results of this study indicate that: (1) Stock split has a negative impact on stock trading volume. This can be seen in the results of the value (tcount) -0,430 > 2,120 (ttable) and sig value 0,673 < 0,05. (2) Stock split has a positive impact on stock returns. This can be seen in the results of the value (tcount) 2,567 > 2,120 (ttable) and sig value 0,041 < 0,05.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Berinvestasi di Pasar Modal Syariah: Studi pada Mahasiswa Prodi Ekonomi Syariah UIN Fatmawati Sukarno Bengkulu Anike Putri; Mursalin, Supardi; Stiawan, Evan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6868

Abstract

 The aim of this research is to determine the influence of internal factors and external factors on the decision to invest in the sharia capital market among students of the Sharia Economics Study Program at UIN Fatmawati Sukarno Bengkulu. To test this, researchers used quantitative methods with primary data collection techniques, namely questionnaires distributed to 130 respondents. The data analysis technique used is multiple linear regression analysis using Jeffrey's Amazing Statistics Program (JASP). From the results of the research and discussion it is known that internal factors influence the decision to invest in the Islamic capital market as shown by Tcount > Ttable with a value of 3,359 > 1,978 and a significance value of 0,001 < 0,05. External factors influence the decision to invest in the Islamic capital market, shown by Tcount > Ttable with a value of 5,727 > 1,978 and a significance value < 0.001 less than 0,05. Simultaneously, internal factors and external factors influence the decision to invest in the sharia capital market for students of the Sharia Economics Study Program at UIN Fatmawati Sukarno Bengkulu by 43,7% and the significant probability value is < 0,001 less than 0,05 and the Fcount > Ftable with a value of 51,103 > 3,07.
Sosialisasi Pasar Modal Dan Pengenalan Stocklab SMA Negeri 06 Kabupaten Bengkulu Utara Pulau Enggano Nurvadillah, Legi; Elwardah, Khairiah; Stiawan, Evan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.9830

Abstract

Generasi muda memiliki pemahaman dan kemampuan yang sangat rendah tentang pasar modal dan perencanaan finansial jangka panjang, terutama generasi muda di wilayah pulau Enggano Provinsi Bengkulu yang tidak memiliki akses informasi, teknologi dan tenaga pendidik yang menyebabkan pengetahuan tersebut tidak dimiliki oleh masyarakat setempat. Oleh karena itu, perlu dilakukannya sosialisasi kepada generasi muda yang belum memiliki potensi tersebut. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan keterampilan siswa untuk menjadi investor muda dan memperkenalkan pasar modal serta teknik berinvestasi kepada siswa SMA melalui permainan Stocklab. Melalui pendekatan Participatory Action Research (PAR), program ini disusun menjadi beberapa tahapan, yaitu merencanakan komunikasi kemanusiaan (penyiapan sosial), Community Riset Social, Planning, Political Action, dan Reflection. Pendekatan parsitipatif melalui permainan Stocklab sangat efektik untuk mendorong pengetahuan siswa tentang pasar modal. Hambatan seperti keterbatasan akses jaringan dan infrastruktur dapat diatasi dengan dengan menggunakan metode pembelajaran yang lebih sederhana dan mudah untuk dipahami, seperti simulasi dan permainan. Program ini memberikan dampak positif untuk generasi muda agar dapat merancang rencana investasi di masa depan untuk meningkatkan kesejahteraan dan perkonomian masyarakat pulau Enggano dengan berinvestasi. Kegiatan ini berharap agar Edukasi keuangan dan investasi pasar modal dapat terus berkembang dilingkungan sekolah dengan adanya dukungan lembaga keuangan seperti Bursa Efek Indonesia (BEI), dan Otoritas Jasa Keuangan (OJK) dapat merata pada seluruh kalangan masyarakat yang ada di indonesia terutama di pulau terluar.
Pendampingan UMKM dalam Pemanfaatan Platform Digital untuk Branding dan Promosi Produk Pratiwi, Endang; Astuti, Povi Tricahya; Reksi, Yulita; Stiawan, Evan; Hak, Nurul
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.688

Abstract

The development of digital technology provides great opportunities for MSMEs to expand market reach and increase competitiveness through effective branding and promotion strategies. However, there are still many MSMEs that have not optimally utilized digital platforms. This study aims to examine the process and impact of MSME assistance in utilizing digital platforms for branding and product promotion purposes. Assistance activities are carried out through training, technical guidance, and intensive assistance that includes the use of social media, marketplaces, and the creation of digital content that is relevant to product characteristics. The approach used is a descriptive qualitative method with direct observation and interviews with the MSME actors involved. The results of the study showed that after receiving assistance, MSME actors experienced a significant increase in understanding digital marketing strategies, consistency in building brand identity, and increased interaction with consumers online. In addition, there was an increase in the number of sales and a wider range of promotions. Thus, targeted and sustainable assistance can encourage the digital transformation of MSMEs.
Pengaruh Belanja Online Terhadap Kebiasaan Konsumsi Dan Pengelolaan Keuangan Mahasiswa Ekonomi Islam UIN Fatmawati Sukarno Bengkulu putri, Prisilia Anggraini; B, Idwal; Stiawan, Evan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2635

Abstract

This research aims to examine the influence of online shopping on consumption habits and financial management of Islamic Economics students at UIN Fatmawati Sukarno Bengkulu.The method used is quantitative with primary data through questionnaires distributed to 155 respondents. The results of path analysis show that online shopping has a significant effect on consumption habits with a coefficient of 0.39 and a significance of 0.000. but it has no significant effect on financial management with a coefficient of 0.027 and a significance of 0.807. Meanwhile, consumption habits have a significant effect on financial management with a coefficient of 0.493 and a significance of 0.000. So the Sobel test shows that consumption habits mediate the influence of online shopping on financial management with a z value of 2.052, which is greater than 1.96.
ANALISIS FAKTOR MOTIVASI JATI DIRI MUSLIM MELAKSANAKAN HAJI DAN UMRAH Stiawan, Evan; Yarmunida, Miti
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 4, No 1 (2019): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v4i1.1700

Abstract

Populasi yang cukup tinggi dalam membuat masyarakat Indonesia beramai ramai melaksanakan ibadah haji dan umrah. Hal ini tercermin pada waktu tunggu antri untuk ibadah haji di Indonesia yaitu berkisar waktu 10-17 Tahun. Data tersebut menunjukan bahwa sangat banyak sekali antusiasmen warga dalam melaksanakamn ibadah haji, akan tetapi untuk mengisi waktu tunggu tersebut yang cukup lama banyak masyarakat yang melakukan ibadah umrah. Penelitian ini bertujuan mengetahui faktor-faktor motivasi masyarakat melaksanakan ibadah haji dan umrah. Studi desain penelitian ini menggunakan metode analisis faktor melalui uji  Barlett test of sphericity, Kaiser Mesyer Olkin (KMO), dan Measure Sampling Adequacy (MSA). Faktor individu yaitu usia dan pendidikan tidak dapat menjadi faktor yang signifikan dalam mempengaruhi untuk melaksanakan ibadah haji dan umrah.
PENGARUH KEGAGALAN DAN PEMULIHAN SELF SERVICE TECHNOLOGY TERHADAP ONLINE SHOPPING EXPERIENCE, SATISFACTION DAN REPURCHASE INTENTION: SEBUAH TINJAUAN DALAM PERSPEKTIF CRITICAL SDL Stiawan, Evan
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 1, No 2 (2016): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v1i2.870

Abstract

There are rooms where producers and consumers do not meet to create value in use. The existence of a Joint sphere to create co-creation value raises the importance of the customer experience. At a time when the world has changed with characteristics where transactions are done facilitated by technology. This results in less interaction between employees and customers to create results from services in self-service technology. Service failure is important because service failure is one of the causes that drive customers to move to other companies in meeting their needs. Then the relationship between service failure and customer satisfaction can be explained by looking at initial disconfirmation and recovery disconfirmation. The customer's expectation of a possible problem is confirmed as well as the customer's expectation of a viable recovery effort, thereby creating a buy back for the consumer. This proposition aims to contribute theories about the effects of SST quality on the customer experience of shopping using online services, the effect of quality of SST on customer satisfaction shopping using online services, the effect of customer experience shopping using online services to customer satisfaction shopping using online services, Effect of SST failure on customer satisfaction shopping using online services, customer satisfaction effects shopping using online services to the intention of repurchase in shopping using online services with mediation from recovery from failure to shop using online servicesKeywords: Self Service Technology, Online Shopping Experience, Satisfaction and Repurchase Intention, Critical SDL
Pendampingan Optimalisasi Pemasaran Produk Melalui Digital Platform dan Implementasi Pelayanan Prima untuk Meningkatkan Kepuasan Pelanggan di PT Sasana Lintas Indo Putri, Safna Kurnia; Habibullah, M. Abrar; Saad, Hafiz Muhammad; Stiawan, Evan
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.131

Abstract

This article focuses on the analysis of marketing strategies for tourism products of PT Sasana Lintas Indo in Bengkulu through the framework of the 4P marketing mix theory (Product, Promotion, Price, Place). The type of research used is descriptive qualitative, utilizing primary and secondary data, as well as methods of observation, interviews, and documentation to deeply uncover how PT Sasana Lintas Indo implements marketing strategies to increase its customer base. Research findings show that PT Sasana Lintas Indo Bengkulu uses a combination of digital marketing through social media advertising and direct marketing through visits and partnerships. Furthermore, this research also highlights the implementation of excellent service as an integral part of their strategy, reflected in participation in religious gatherings, partnerships with institutions, payment flexibility, and a focus on service quality for tourists. Thus, this study not only examines marketing strategies for tourism products, but also emphasizes the importance of implementing excellent service in PT Sasana Lintas Indo's efforts to attract and retain customers.
Co-Authors Anike Putri Astuti, Povi Tricahya B, Idwal Elwardah, Khairiah Habibullah, M. Abrar Mursalin, Supardi Nurul Hak Nurvadillah, Legi Pratiwi, Endang Putra, Fadilah Dwi putri, Prisilia Anggraini Putri, Safna Kurnia Reksi, Yulita Saad, Hafiz Muhammad Saputra, Wahyu Agung Setiawan, Romi Adetio Yarmunida, Miti Yunitasari, Shelli