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All Journal Dedication : Jurnal Pengabdian Masyarakat Proceeding of International Conference on Social Science and Humanity
Susbiyani , Arik
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRODUCT QUALITY AND PRICES ON CONSUMER PURCHASING DECISIONS THROUGH CUSTOMER TRUST INTERVENING VARIABLES ON MSMES IN MAYANG DISTRICT, JEMBER REGENCY Susbiyani , Arik; Supeni, Retno Endah; Adyasa, Jery Candra
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.118

Abstract

Objective: This study explores the influence of social media marketing, product quality, and price on consumer purchasing decisions through the intervening variable of customer trust in MSMEs in Mayang District, Jember Regency. The main objective of this study is to understand the relationship between these variables and provide guidance for MSMEs actors in optimizing their marketing strategies. Method: This study uses a quantitative approach with a survey involving MSME consumers. Data were collected through questionnaires distributed using Google Form and analyzed using the Structural Equation Modeling (SEM) technique. Results: The results of the study indicate that social media marketing, product quality, and price have a significant influence on consumer purchasing decisions through customer trust. The implications of this study indicate that marketing strategies that focus on increasing customer trust can improve purchasing decisions and consumer loyalty. Novelty: This study makes an important contribution to the academic literature and offers practical guidance for MSMEs in developing more effective marketing strategies.
Rekonstruksi Laporan Keuangan Berdasarkan ISAK Nomor 35 (Studi Kasus Pada Masjid Biturrahman Sumberanyar Kabupaten Situbondo) Ekaristi , Agnes Aprilia; Susbiyani , Arik; Yuliarti , Norita Citra
Dedication : Jurnal Pengabdian Masyarakat Vol 8 No 2 (2024)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v8i2.1973

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pencatatan laporan keuangan yang dilakukan oleh pengurus Masjid Baiturrahman Desa Sumberanyar Kecamatan Banyuputih Kabupaten Situbondo. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Penelitian ini menggunakan dua jenis data, yaitu data primer dan data sekunder dengan teknik pengumpulan data observasi, wawancara, dokumentasi, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa pencatatan dan pelaporan keuangan pada Masjid Baiturrahman masih belum sesuai dengan ISAK No. 35. Pengurus masjid masih melakukan pencatatan keuangan secara sederhana dengan hanya mencatat transaksi kas keluar dan kas masuk selama satu periode.
Co-Authors Adyasa, Jery Candra Ekaristi , Agnes Aprilia Retno Endah Supeni Yuliarti , Norita Citra