Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Bulletin of Science, Technology and Society
Essa, Nabeela Ebrahem
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Cross-functional HRM and Marketing Collaboration in Driving Consumer Needs-based Eco-Friendly Product Innovation Mardikaningsih, Rahayu; Essa, Nabeela Ebrahem
Bulletin of Science, Technology and Society Vol. 4 No. 2 (2025): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of environmentally friendly products has increasingly become a strategic priority in modern business, driven by the growing consumer awareness of sustainability issues. This study examines the role of cross-functional collaboration between Human Resource Management (HRM) and marketing in supporting the creation of green products that are relevant to consumer needs. The discussion begins by tracing general and specific phenomena, followed by an identification of principal issues such as divergent objectives, communication barriers, resource allocation constraints, cultural resistance, and external pressures that undermine the effectiveness of collaboration. Through a literature review approach, the study reveals that the synergy between HRM and marketing holds significant potential to generate competitive added value. HRM supports this process by developing green competencies, promoting a sustainable work culture, and providing incentives that drive innovation, while marketing contributes through mapping consumer needs and designing market strategies aligned with sustainability trends. However, the success of this synergy depends highly on organization’s preparedness to overcome structural, cultural, and regulatory obstacles. In conclusion, strong cross-functional collaboration is underlined by robust performance indicators, enhanced green workforce competencies, and the strategic alignment of HRM marketing. In turn, such collaboration not only enhances organizational competitiveness but also supports the broader agenda of global sustainability
The Compatibility of Sustainability Values and Turnover Intention in Modern Business Organizations Mardikaningsih, Rahayu; Essa, Nabeela Ebrahem
Bulletin of Science, Technology and Society Vol 4 No 3 (2025): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the alignment of personal-organisational values related to sustainability and its relationship with employee retention through a qualitative literature review. The main focus is the extent to which the alignment of sustainability values between employees and organisations is related to a decrease in turnover intention. The review results indicate that sustainability value alignment is formed through the convergence of individual value orientations with the way organisations formulate, communicate, and implement sustainability in their policies and daily practices. Employees with strong environmental and social values tend to experience positive identification, higher work meaning, and affective commitment when they perceive the organisation to be aligned with these values. In the realm of retention, the literature consistently shows that value-based P–O fit negatively correlates with turnover intention through increased job satisfaction, commitment, and perceptions of organisational support. Conversely, the gap between sustainability claims and actual practices triggers cynicism, decreased trust, and a desire to seek alternative work environments. These findings imply that sustainability management must be integrated with value-oriented HR policies. Theoretically, this study confirms the importance of explicitly incorporating the sustainability dimension into the P–O fit model.
Co-Authors Rahayu Mardikaningsih