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All Journal Ulul Albab: Journal Dak'wah and Social Religiosity
Nur Hidayati Istiqomah
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Religion Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Kosmetik Halal Sebagai Strategi Pemasaran Dakwah Untuk Menjangkau Konsumen Dengan Nilai Islam Nur Hidayati Istiqomah; Siti Kris Fitriana Wahyu Lestari; Jamal Ghofir; Yuyun Puspitasari
Ulul Albab: Journal Da`wah and Social Religiosity Vol. 2 No. 2 (2024): Ulul Albab: Journal Da`wah and Social Religiosity
Publisher : P3M STID Mustafa Ibrahim Al-Ishlahuddiny Kediri Lombok Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69943/83y57521

Abstract

The halal cosmetics industry in Indonesia is growing rapidly along with increasing consumer awareness of products that comply with religious principles. Halal cosmetic products, which are free from haram ingredients and processed according to sharia, are increasingly in demand, not only by Muslim consumers but also globally. However, challenges arise related to halal claims without clear certification, diversity of ingredients, and lack of transparency in the production process. This study aims to analyze halal cosmetics as a marketing strategy for da'wah using a qualitative approach. The results show that despite the large market opportunity, challenges in ensuring product halalness and fierce competition remain. Therefore, it is important for manufacturers to focus on consumer education and transparency, as well as prioritizing Islamic values in marketing to build trust and strengthen brand identity.
Co-Authors Jamal Ghofir, Jamal Siti Kris Fitriana Wahyu Lestari Yuyun Puspitasari