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All Journal Munazzama Journal of Islamic Management and Pilgrimage
Kalsum, Mita
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Religion Economics, Econometrics & Finance Social Sciences Other

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Analysis of Operational Planning in Increasing the Number of Umrah Pilgrims at PT Asyesa Hasanah Tour & Travel West Sumatra Padang City Kalsum, Mita; Nurani, Khadijah
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 3 No. 1 (2023): June 2023
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v3i1.14953

Abstract

This study aims to determine the operational planning of PT Asyesa Hasanah Tour & Travel West Sumatra Padang City and to find out what are the inhibiting factors for the operational planning of PT Asyesa Hasanah Tour & Travel West Sumatra Padang City in increasing the interest of umrah pilgrims after the Covid-19 pandemic. This research was a descriptive qualitative research by choosing. The background of this research is the decrease in the number of umrah pilgrims departing with PT Asyesa Hasanah Tour & Travel West Sumatra Padang City both before and after the Covid-19 pandemic. The result of study showed quite good results by analyzing the planning management carried out by PT Asyesa Hasanah Tour & Travel SUMBAR, Padang City before and after the Covid-19 pandemic and knowing the inhibiting factors in carrying out its planning management. There are changes in marketing strategies, products, and services offered to attract umrah pilgrims.
Co-Authors Nurani, Khadijah