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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Munazzama Journal of Islamic Management and Pilgrimage
Afrianto, Dimas
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Foundation's Preaching Strategy in Building Donor Loyalty: Case Study at Rabbunallah Surabaya Tahfidz and Orphanage Fithriani, Ulya; Wailah, Carissa Shofwah; Novita, Ayu Farinda; Afrianto, Dimas; Ilham, Moh
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 4 No. 2 (2024): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v4i2.23532

Abstract

This study identifies and analyzes the Da’wa strategies the Rabbunallah Surabaya Foundation implemented to build donor loyalty. The research focuses on understanding how the foundation's da’wa approach influences the relationship between the foundation and its donors, encouraging long-term commitment to supporting its social activities. Using a Grounded Theory methodology, the study adopts a qualitative case study approach, gathering data through in-depth interviews with foundation managers, donors, and related parties and observing da’wa activities. Data analysis used open and axial coding to identify key categories related to Da’wa strategies and donor loyalty. The findings reveal that the foundation's da’wa strategy involves a combination of educational, emotional, and spiritual approaches, focusing on delivering messages of goodness and the importance of sustaining charitable efforts. This strategy fosters a personal and emotional bond between the foundation and its donors. Additionally, the foundation utilizes various communication platforms, such as social media and regular meetings, to maintain transparency and provide updates on program developments. Donor loyalty is built through involvement, trust, and the fulfillment of spiritual and social expectations. In conclusion, the da’wa strategies employed by the Rabbunallah Surabaya Foundation have proven effective in cultivating donor loyalty. Active involvement in da’wa activities that touch on spiritual and social aspects plays a key role in creating lasting relationships between the foundation and its donors. This study contributes to a deeper understanding of the dynamics between foundations and donors within Islamic da’wa.
Pengaruh Kualitas Pengajaran dan Fasilitas Pelengkap Terhadap Prestasi Mahasiswa Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya Millah, Izzatul; Agustin, Dindha Cindy; Al-Adlani, Nur Muhammad Askandar; Ardany, Moh. Haikal; Aditya, Iftikharus Sadat Afif; Afrianto, Dimas
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 12 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/05f34724

Abstract

This research aims to determine the influence of teaching quality and complementary facilities on student achievement at the Faculty of Da'wah and Communication (FDK) UIN Sunan Ampel Surabaya. Researchers used quantitative methods with non-parametric tests to analyze. Data collection was carried out through questionnaires distributed to 33 FDK UIN Sunan Ampel Surabaya students. This research provides results that can be connected, namely that the quality of teaching partially influences the achievement of students at the Faculty of Da'wah and Communication, UIN Sunan Ampel Surabaya, just as complementary facilities influence the achievement of students at the Faculty of Da'wah and Communication, UIN Sunan Ampel Surabaya. Apart from supporting more effective learning, this research suggests increasing interesting (not boring) lecturer training and providing contemporary facilities so that students at the Faculty of Da'wah and Communication at UIN Sunan Ampel Surabaya are more enthusiastic about participating in teaching and learning activities in class. Meanwhile, simultaneously the quality of teaching and complementary facilities influences student achievement at the Faculty of Da'wah and Communication, UIN Sunan Ampel Surabaya. Therefore, this second factor can make a significant contribution to increasing student achievement.
Co-Authors Aditya, Iftikharus Sadat Afif Agustin, Dindha Cindy Al-Adlani, Nur Muhammad Askandar Ardany, Moh. Haikal Fithriani, Ulya Ilham, Moh Millah, Izzatul Novita, Ayu Farinda Wailah, Carissa Shofwah