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All Journal Global Insights in Management and Economic Research BISNIS : Jurnal Bisnis dan Manajemen Islam
Handoyo, Ag.Sunarno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Applying Participatory Appraisal of Competitive Advantage (PACA) to Enhance the Competitiveness of the Bakaran Batik Cluster, Pati, Indonesia Santoso, Joko; Indaryani, Mamik; Handoyo, Ag.Sunarno
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): Agustus 27, 2025
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.17

Abstract

Purpose of the study: The batik industry in Indonesia plays a crucial role in preserving cultural heritage and contributing to the national economy. The Bakaran Batik Center in Pati, Central Java, is one of the prominent cultural and economic clusters with a strong local identity. However, increasing competition from modern textile products and new batik producers has challenged its competitiveness in both domestic and international markets. This study aims to analyze competitive advantage strategies using the Participatory Appraisal of Competitive Advantage (PACA) approach at the Bakaran Batik Center. The focus is on identifying internal strengths, market positioning, and collaborative strategies to enhance competitiveness. Materials and methods: The study applied a qualitative descriptive method, conducted at the Bakaran Batik Center, Pati. Data were collected through direct observation, semi-structured interviews, and documentation involving artisans, cooperative leaders, government officials, and consumers. Data validity was ensured through triangulation of sources, techniques, and time. The data analysis process included reduction, presentation, and conclusion drawing to identify the strategic patterns of PACA-based competitive advantage. Results: Findings reveal that Bakaran Batik Center faces strong competition from new entrants offering modern designs and digital marketing strategies. Nevertheless, it maintains competitiveness through authentic hand-drawn batik techniques, continuous motif innovation, product diversification, and cooperative-based business models. Strengthening partnerships with local government, implementing flexible pricing, maintaining product quality, and promoting consumer education have proven effective in building customer loyalty and sustaining long-term competitiveness. Conclusions: The PACA approach effectively enhances the Bakaran Batik Center’s competitiveness by integrating innovation, cultural authenticity, and collaboration. Participatory strategies involving artisans, cooperatives, and local authorities enable Bakaran Batik to preserve its traditional art while adapting to modern market demands, positioning it as a resilient and competitive creative industry.
Modern Marketing Strategies to Build Customer Expectations on Wedding Organizer Services  Enter Management Kudus Hakim, Moh Lukman; Handoyo, Ag.Sunarno; Sutono, Sutono
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): Agustus 27, 2025
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.19

Abstract

Purpose of the study: This study aims to analyze modern marketing strategies in building customer expectations for Enter Management Kudus wedding organizer services through the SWOT approach and the marketing mix framework (8P). Materials and methods: The research was conducted for one month at Enter Management Kudus, Purwosari, Central Java. Data were collected through observation, interviews, and documentation. Triangulation by source, technique, and time was applied to ensure data validity. Data analysis used the interactive Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Results: The findings show that Enter Management Kudus effectively implements key elements of modern marketing, including product diversification, flexible pricing, and digital promotion through social media. SWOT analysis positions the company in Quadrant I (aggressive strategy), highlighting strong internal capabilities and favorable external opportunities. Effective strategies include market expansion, service innovation aligned with current trends, and strengthening partnerships with local and national vendors. The company’s marketing approach integrates social media content, client testimonials, and creative collaborations, effectively shaping positive customer expectations and loyalty. Conclusions: Modern marketing strategies based on the 8P framework have strengthened Enter Management Kudus’s competitive position. The combination of service innovation, digital marketing, and customer relationship management successfully meets and exceeds client expectations. The results affirm that continuous innovation, consistent digital engagement, and quality enhancement are essential for sustaining customer satisfaction and brand growth in the wedding organizer industry.
Influencer Credibility Matters: Efek Brand Image dan Parasocial Relationship pada Niat Beli Skincare Halal Fagustina, Anis; Handoyo, Ag.Sunarno; Supriyono, Supriyono
BISNIS Vol 13, No 1 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v13i1.34038

Abstract

Penelitian ini membahas pengaruh kredibilitas influencer termasuk daya tarik, kepercayaan, dan keahlian terhadap niat beli online produk perawatan kecantikan halal, dengan mempertimbangkan citra merek dan hubungan parasosial sebagai mediator. Fokus penelitian adalah konsumen di Kabupaten Kudus, daerah dengan mayoritas populasi Muslim. Metode yang digunakan adalah kuantitatif dengan analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa ketiga dimensi kredibilitas influencer berpengaruh positif dan signifikan terhadap citra merek dan hubungan parasosial, yang pada gilirannya meningkatkan niat beli online. Citra merek dan hubungan parasosial terbukti memperkuat pengaruh tidak langsung kredibilitas influencer terhadap niat beli. Temuan ini menegaskan pentingnya strategi pemasaran digital yang memanfaatkan kredibilitas influencer serta penguatan citra merek untuk membangun kedekatan emosional dengan konsumen dan mendorong keputusan pembelian produk kecantikan halal secara online.
Co-Authors Fagustina, Anis Hakim, Moh Lukman Joko Santoso Mamik Indaryani Supriyono Supriyono Sutono Sutono