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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Giharis, Nathan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Perceived Value Of Online Games On Digital Customer Experience Giharis, Nathan; Rufaidah, Popy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8442

Abstract

The expansion of the online gaming industry in Indonesia is correlated with its user base, which reached 174.1 million in 2022 and is projected to grow to 192.1 million in 2025. Technological advances, especially mobile gaming in Industry 4.0, have brought significant changes. Digital transformation has become important to attract new customers and improve their experience. Research on perceived value in digital customer experiences in online games is scarce, indicating a research gap. Previous research shows that perceived value influences user experience. This study examines how emotional, social, functional, and quality values influence digital customer experiences in online games. Statistical analysis validates the significant impact, Consistent with prior studies, the impact of these values affects the digital customer experience. Critical to strategic decision making emphasizes the importance of understanding customer perceptions and experiences.
Co-Authors Popy Rufaidah