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All Journal Jurnal Manajemen dan Organisasi Jurnal Kajian Manajemen Bisnis Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research MANAJERIAL Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Business and Finance Journal MABIS: Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) International Journal of Applied Business and International Management Economics and Business Journal International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Persepsi Penumpang Jasa Transportasi Angkutan Umum atas Kewajaran Harga Rufaidah, Popy
Jurnal Trikonomika Vol 9, No 1 (2010): Edisi Juni 2010
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Price fairness is one of the critical issues in managing products and services, particularly for the products which are marketed to the public. However, in the reality, price fairness could not be implemented fully if a product / a service is regulated by local governmen’s rules. This study examined the perceptions of terminal managers, drivers of the public transportation and the customers of the public transportation about price fairness (retribution’s tariff) which was implemented by local government based on Peraturan Daerah Nomor 11 Tahun 2001.
PENGARUH ELECTRONIC WORD OF MOUTH DAN EMOTIONAL VALUE TERHADAP BRAND TRUST STUDI PADA PENGGUNA SKIN CARE NATURE REPUBLIC Addinna, Dian; Rufaidah, Popy
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.40355

Abstract

 The aim of this research is to analyze the influence of electronic word of mouth and emotional value on brand trust by nature republic skin care users. The formulation of the problem in this study is: a) how the influence of electronic word of mouth on brand trust; b) how emotional value affects brand trust; This research is descriptive and qualitative. Survey techniques in collecting data using questionnaires with measurements using the likert scale. The number of samples used was 130 respondents with purposive sampling. The analysis method used in this study was carried out using the Structural Equation Modeling (SEM) method with Lisrel 8.70 software and to conduct a construct validity and reliability test with SPSS. The results showed that the electronic word of mouth variable had no significant effect on the brand trust of skin care nature republic users. Emotional value variable had a significant effect on brand trust users of nature republic skin care. Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth dan emotional value terhadap kepercayaan merek yang dirasakan oleh pengguna skincare nature republic. Rumusan masalah pada penelitian ini adalah: a) bagaimana pengaruh electronic word of mouth terhadap kepercayaan merek; b) bagaimana pengaruh emotional value terhadap kepercayaan merek; Penelitian ini bersifat deskriptif dan kualitatif. Teknik survei dalam pengumpulan datanya dengan menggunakan kuesioner dengan pengukurannya menggunakan skala likert. Teknik pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 130 responden. Metode analisis yang digunakan pada penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan software Lisrel 8.70 serta untuk melakukan uji validitas dan reliabilitas konstruk dilakukan dengan SPSS. Hasil penelitian menunjukkan bahwa variabel electronic word of mouth tidak berpengaruh signifikan terhadap brand trust pengguna skin care nature republic. Variabel emotional value berpengaruh signifikan terhadap brand trust pengguna skin care nature republic.  
Analisis Rantai Nilai Industri Ritel Elektronik (Studi Kasus: PT. Electronic City Indonesia Tbk) Dandi Ramadhan, Muhammad; Valiri Zulfikar , Iqbal; Rufaidah, Popy
Jurnal Manajemen dan Organisasi Vol. 14 No. 3 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i3.47168

Abstract

This research aims to produce a map of the industrial value chain at PT. Electronic City Indonesia Tbk uses the industrial value chain analysis model. Researchers use the case study method, an empirical investigation method that examines a recent case or phenomenon in depth and reality, especially when the boundary between wonder and context is unclear. The subject of this research is PT. Electronic City Indonesia Tbk. The results of the research yield information on a list of companies engaged in the Indonesian electronics retail industry, a list of companies as product suppliers for the Indonesian retail sector where they are part of the product manufacturer and assembler industry (PT. Sony Electronics Indonesia, PT. Samsung Electronics Indonesia, PT. Sharp Electronics Indonesia, PT. LG Electronics Indonesia, and others) and a list of companies that are suppliers to the product assembly industry in Indonesia located outside Indonesia (Samsung Electronic, Sharp Corporation, LG Group, and Sony Corporation and others). The value chain of the e-commerce industry conducted by PT Electronic City Indonesia Tbk is relatively simple because it only has links with producers/suppliers and end consumers. There are four actors in the value chain of the retail electronics industry: component or raw material supplier companies, manufacturing companies, retail electronics companies, and end consumers. PT. Electronic City Indonesia Tbk has no products produced under its brand and does not carry out a value-added process. This can be a threat if manufacturers or suppliers experience production problems because it will hinder product sales in the retail electronics industry.
The Digital Service Innovation of Access by KAI Aplication on Customer Perceived Value Sarwono, Karenina Tryagustian; Rufaidah, Popy
Journal of Disruptive Learning Innovation (JODLI) Vol 5, No 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um072v5i22024p70-80

Abstract

This study examines the effect of digital service innovation on customer perceived value (CPV) of the Access by KAI application. The population in this study were consumers of the Access by KAI application. This study uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 3 to analyze data and bootstrapping techniques to test hypotheses. Data were collected based on judgmental sampling through an online survey of 266 consumers who have transacted in the Access by KAI application. The results showed that digital service innovation significantly positively affects customer perceived value. These findings provide important insights for similar applications to continue optimizing their digital features to create better-added value for users. The study also provides valuable lessons learnt to enhance digital learning based on CPV.
Industry analysis of PT. Mayora Indah, Tbk. (Case Study). Indradi, Dimas Ariowibowo; Ningsih, Ayu; Rufaidah, Popy
Jurnal Kajian Manajemen Bisnis Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.12368300

Abstract

This study aimed to examine forces that determined the strategic position of PT. Mayora Indah Tbk competes in the Indonesian food and beverage industry by using the modified Porter's five forces model. This model assists in analyzing the industry based on the positioning of the companies strategically based on the strength of industry stakeholders, competition between existing companies, bargaining power over buyers and suppliers, the threat of new entrants and substitute products or services, and the forces from other stakeholders. This research employed the case study method, focusing on a particular case requiring careful observation and analysis. The results indicated that the food and beverage industry relied on a company's ability to maintain a substantial competitive advantage and business profitability in the Indonesian food and beverage industry. Hence, the company could preserve its position in the market and have the opportunity to continue its growth in the future. This study combines Porter’s five forces and financial analysis as the case study in external factors industry analysis of PT Mayora Indah Tbk. Porter's forces analysis revealed that PT Mayora had a solid and quite profitable competitive advantage in Indonesia's food and beverage industry. Therefore, the company could maintain its position in the market and have the opportunity to continue growing
The Influence of Augmented Reality Experience on Customer Loyalty Paru, Maria Prisila; Rufaidah, Popy
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p283

Abstract

Indonesian online customers identified as lacking loyalty. A company should be able to invest in certain aspects to cultivate customer loyalty. This study explored the influence of Augmented Reality (AR) experience on customer loyalty. Specifically, we focus on the context of the AR makeup feature experience. We examined whether each dimension of the AR experience influences customer loyalty. The four dimensions of AR experience applied in this study were environmental embedding, perceived enjoyment, interactivity, and telepresence. This study applied a quantitative approach and employed the non-probability convenience sampling technique (273 respondents). Partial Least Square – Structural Equation Modelling (PLS-SEM) using SmartPLS 4 was utilized for path analysis and hypothesis testing. The model's explanatory power was measured by the R-square and was categorized as moderate (continuance intention R2=0.643 and WOM R2=0.605). The model demonstrated large predictive accuracy, as indicated by a Q2 value (WOM= 0.590 and a ZCI= 0.63). Our findings confirmed that each dimension of the AR experience positively influences customer loyalty, reflected in continuance intention and WOM. Keywords: Augmented reality experience; Environmental embedding, Perceived enjoyment, Interactivity, Customer loyalty
The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix Eka Putri, Laila Febriyuni; Rufaidah, Popy
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.185-198

Abstract

This study aims to analyze how social media communication seen from user-generated content, firm-generated content, and distribution intensity affects customer-based brand equity on Netflix. Respondents in the study were 321 Netflix subscribers. This study uses a lower-order construct as a research model. Based on the results of research that has been conducted, show that firm-generated content (FGC), user-generated content (UGC), and distribution intensity (DI) affect customer-based brand equity (CBBE) at different levels. Although UGC has a smaller effect size compared to FGC, it still has significant relevance. Distribution intensity is important for increasing brand awareness and loyalty, although it has no direct impact on perceived quality. This in-depth understanding can guide marketing and brand management decisions to effectively utilize these components.
BCG Matrix Indonesia Food Industry: Strategy PT. Rajawali Nusantara Indonesia (Persero) Fauzi, Miftah; Rufaidah, Popy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7207

Abstract

The purpose of this research is to find out the position of companies in the food industry in Indonesia and recommend alternative strategies that can be applied to enhance the company’s performance. PT Rajawali Nusantara Indonesia (Persero) or RNI based on the BCG (Boston Consulting Group) matrix approach. This study uses a case study research method which functions to reveal factual, structured and accurate information about the research object. This study maps company performance based on growth and relative market share which is mapped through the BCG matrix to determine the company's position in the quadrants, so that it can produce alternative strategies that the company can use. The research results show an alternative position for the company in the question marks quadrant which indicates the company is in the growth stage, market share is still low and requires large funds for growth and increasing its market share. The proposed recommendation is to increase the Intensive strategy (market penetration, market development, or product development) or sell it.
TikTok Customer Engagement Behavior Based on User-Generated Content of Fashion Products in Indonesia Mega Prasanti, Natalia; Rufaidah, Popy
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2893

Abstract

The study aims to assess the influence of user-generated content (UGC) of fashion products in Indonesia on TikTok customer engagement behavior. Quantitative method was employed in this study. Its involved 230 TikTok users that interacted with fashion content in Indonesia as respondent. Data analysis was conducted using a Structural Equation Modeling approach with Partial Least Square analysis. The result of the study reveals that UGC has a significant effect on customer engagement behavior. These results highlighted the important role of UGC as an important factor in that impacting the customer engagement on social media.  
Exploring the Mediating Role of Brand Attachment in the Relationship between Mobile Banking Service Quality and eWOM Umar, Nurfadillah Ramadhani; Rufaidah, Popy
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.2134

Abstract

In today's digital era, the quality of mobile banking services is a crucial factor in the banking industry. This study evaluates how mobile banking service quality affects bank customers' brand attachment and electronic word of mouth (eWOM). The study employed an online survey and analyzed the data using a statistical technique called Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that value-added features, security and privacy, and interactivity positively affect brand attachment. In addition, value-added features also have a positive effect on eWOM. Brand attachment has a positive relationship with eWOM and mediates security/privacy, value-added features, and interactivity with eWOM.
Co-Authors Addinna, Dian AYU NINGSIH Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Indradi, Dimas Ariowibowo Khoirunissa, Alvi Diani Lestari, Feni Ayu Luthfiyyah, Adinda Rizki Mega Prasanti, Natalia Nursyamsi, Yusriyah Amelia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Ramdani, Luki Salimah, Salma Samsura, Anna Destriana Firmialy Sarwono, Karenina Tryagustian Sri Tjahajawati, Sri Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian