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All Journal Jurnal Manajemen dan Organisasi Sosiohumaniora Jurnal Kajian Manajemen Bisnis Ilmu Administrasi Publik Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) The Asian Journal of Technology Management (AJTM) Management Analysis Journal Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen MANAJERIAL AFEBI Management and Business Review AFEBI Islamic Finance and Economic Review Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajerial Dinasti International Journal of Education Management and Social Science International Journal of Business Studies International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) International Journal of Applied Business and International Management Journal of International Conference Proceedings Economics and Business Journal Eduvest - Journal of Universal Studies International Research Journal of Business Studies Society

Popy Rufaidah

Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia

Author-ID : 365252

Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Persepsi Penumpang Jasa Transportasi Angkutan Umum atas Kewajaran Harga Rufaidah, Popy
Jurnal Trikonomika Vol 9, No 1 (2010): Edisi Juni 2010
Publisher : Jurnal Trikonomika

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Price fairness is one of the critical issues in managing products and services, particularly for the products which are marketed to the public. However, in the reality, price fairness could not be implemented fully if a product / a service is regulated by local governmenâs rules. This study examined the perceptions of terminal managers, drivers of the public transportation and the customers of the public transportation about price fairness (retributionâs tariff) which was implemented by local government based on Peraturan Daerah Nomor 11 Tahun 2001.

Marketing Innovation on Personal Electronic Products Ismudiar, Wahdan Kukuh; Rufaidah, Popy
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Abstract. In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word â€œinnovationâ€ among electronic companies in peopleâ€™s minds is usually associated with technological aspects of the products. Meanwhile, there is also another aspect of innovation that, over these recent years, has been developed and has also brought significant impacts on the products, which is called Marketing Innovation. In this study, the product is Personal Electronic Products, which include smartphones, tablets, and Laptops that are produced by South Korea and Japanâ€™s electronic companies. The marketing innovation that is implemented by the South Korea and Japanâ€™s electronic companies is measured using five dimensions, which are: Product Design Innovation, Packaging Design Innovation, Product Price Innovation, Product Placement Innovation, and Product Promotion Innovation. The study tests empirically the instrument for multidimensionality, reliability & validity using a confirmatory factor analysis (CFA) approach. The instrument is further found to be reliable, and has convergent and discriminant validity. In order to examine the marketing innovation that is implemented on the personal electronic products of South Korea and Japanâ€™s electronic companies, the study used 250 samples of personal electronic product customers in the area of Bandung City. The result of the study found that the marketing innovation scale is an established measurement to examine the marketing innovation process. From the result, also it can be seen that the customers of South Koreaâ€™s personal electronic products are more perceived with the marketing innovation dimensions that implemented by the South Koreaâ€™s electronic companies on its personal electronic products.Keywords: Marketing innovation, personal electronic product, confirmatory factor analysis

PENGARUH ELECTRONIC WORD OF MOUTH DAN EMOTIONAL VALUE TERHADAP BRAND TRUST STUDI PADA PENGGUNA SKIN CARE NATURE REPUBLIC Addinna, Dian; Rufaidah, Popy
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.40355

Â The aim of this research is to analyze the influence of electronic word of mouth and emotional value on brand trust by nature republic skin care users. The formulation of the problem in this study is: a) how the influence of electronic word of mouth on brand trust; b) how emotional value affects brand trust; This research is descriptive and qualitative. Survey techniques in collecting data using questionnaires with measurements using the likert scale. The number of samples used was 130 respondents with purposive sampling. The analysis method used in this study was carried out using the Structural Equation Modeling (SEM) method with Lisrel 8.70 software and to conduct a construct validity and reliability test with SPSS. The results showed that the electronic word of mouth variable had no significant effect on the brand trust of skin care nature republic users. Emotional value variable had a significant effect on brand trust users of nature republic skin care.Â Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth dan emotional value terhadap kepercayaan merek yang dirasakan oleh pengguna skincare nature republic. Rumusan masalah pada penelitian ini adalah: a) bagaimana pengaruh electronic word of mouth terhadap kepercayaan merek; b) bagaimana pengaruh emotional value terhadap kepercayaan merek; Penelitian ini bersifat deskriptif dan kualitatif. Teknik survei dalam pengumpulan datanya dengan menggunakan kuesioner dengan pengukurannya menggunakan skala likert. Teknik pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 130 responden. Metode analisis yang digunakan pada penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan software Lisrel 8.70 serta untuk melakukan uji validitas dan reliabilitas konstruk dilakukan dengan SPSS. Hasil penelitian menunjukkan bahwa variabel electronic word of mouth tidak berpengaruh signifikan terhadap brand trust pengguna skin care nature republic. Variabel emotional value berpengaruh signifikan terhadap brand trust pengguna skin care nature republic.Â Â

KAPABILITAS DINAMIS UMKM INDUSTRI KREATIF JAWA BARAT Popy Rufaidah; Sutisna -
Sosiohumaniora Vol 17, No 1 (2015): SOSIOHUMANIORA, MARET 2015
Publisher : Universitas Padjadjaran

Studi difokuskan pada kajian kapabilitas dinamis industri kreatif produk fashion para pelaku usaha mikro,kecil dan menengah di Jawa Barat. Tujuan studi menganalisis kemampuan pemilik bisnis industri kreatif produkfashion berbahan tekstil dalam memperbaiki kompetensinya agar mencapai keunggulan bersaing sepanjang waktudalam situasi perubahan lingkungan. Rumusan masalah pada penelitian ini adalah bagaimana gambaran kapabilitasdinamis para pelaku usaha industri kreatif produk fashion. Studi ini menggunakan metode cross sectionalmethod. Dirancang untuk menjelaskan frekuensi pemilik usaha dalam melakukan aktivitas yang merefleksikandimensi kapabilitas dinamis seperti pengidentifikasian peluang dan ancaman, pembentukan kebiasaan baru untukmenangkap peluang, Pemantapan sistem baru. Populasi dalam penelitian ini adalah para pelaku usaha penghasilproduk industri kreatif berbahan tekstil yang telah menetap selama minimal satu tahun di Jawa Barat. Carapenentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling, yaitu metode pemilihan nonprobabilitasyang memilih sampel dari elemen populasi yang datanya mudah diperoleh untuk penelitian. Hasil ujivaliditas menunjukkan seluruh indikator memiliki skor korelasi diatas 0.60 yang berarti baiki dan signifikan padatingkat 1%. Hasil uji reliabilitas menunjukan seluruh dimensi memiliki skor Alpha Cronbach diatas 0.80 yangberarti sangat reliabel dan signifikan pada tingkat 1%. Hasil studi berkesimpulan bahwa ada beberapa poin kritisdalam membangun daya saing produk fashion berbahan tekstil melalui beberapa dimensi kapabiltas dinamis yangmemerlukan perhatian.Kata kunci: kapabilitas dinamis, strategi pemerekan.

PERAN TEKNOLOGI KOMUNIKASI DALAM RANTAI NILAI PEDAGANG DI PASAR TRADISIONAL Popy Rufaidah
Jurnal Sosioteknologi Vol. 7 No. 14 (2008)
Publisher : Fakultas Seni Rupa dan Desain ITB

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Communication technology is one of the communication tools which has important role in human life. The used of it exists among people of all ages and of all social classes. Small scale entrepreneurs such as traders in traditional markets use communication technology for example cellular phones as tools to communicate among their clients to facilitate their commercial activities in their value chain. The study examined traders in 15 traditional markets in Bandung area. The result of the study showed that communication technology is one of the tools which have changed the culture of traders' society in the traditional markets. The traders used communication technology in its value chain particularly for communicating their business to among of their traders in the markets and to their suppliers. The study recommended, firstly, the importance of providing accessible and economical communication technology for micro scale entrepreneurs such as traders at the traditional markets. Secondly, government collaborates with national telecommunication cellular providers to support the economic growth of the small scale traders particularly the traders with micro scale in the traditional markets.

The Influence of Islamic Branding and Religiosity on Brand Image Anggie Lia Andini; Popy Rufaidah
AFEBI Islamic Finance and Economic Review Vol 2, No 02 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image. This study uses explanatory survey method to explain the causal relationship of research variables through hypothesis testing. The population of the study is the consumers of cosmetic products in Indonesia. The study uses purpose sampling method, targeting the consumers of halal cosmetics and Islamic brands. Validity test results show that out of 37 question items, 36 items have correlation scores above 0.30 which means good and valid at 1% of significance level. Reliability test results show that all variables have Alpha Cronbach scores above 0.90 which means very reliable and significant at 1% of significance level. The study results show that Islamic branding and religiosity have significant influence on brand image. Islamic branding has a greater than toward brand image.Keywords: Brand Image, Islamic Branding, and Religiosity

Branding Strategy of West Java: Fashion Products of The Creative Industry Popy Rufaidah
AFEBI Management and Business Review Vol 2, No 2 (2017)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

In past research, branding strategy application in the creative industry has been left largely unexplored. This study aims to investigate the types of branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. This study is a cross-sectional study using survey method, which is designed to describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment. The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by creative industry players is perceived not attractive (37%) and; the places where the fashion products are sold are perceived not clean (46%).Keywords: Branding Strategy, Fashion Products, Creative Industry

BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk. Dian Addinna; Andreas Recki Prasetyo; Popy Rufaidah
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

The purpose of this paper is to explore the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. Japfa Comfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. This paper used the information and data obtained from Annual Report of JPFA and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to model that consists of capability, competence, and resource. The results of this paper show the core competency of JPFA in the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency.

Application of TIROCA Model at PT SPINDO Khoirun Nisa Bahri; Nadia Meirani; Popy Rufaidah
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR.

Development Global Competitive Advantage at PT Tiphone Mobile Indonesia, Tbk Case Study using 4C’s Framework Model Aryo Wicaksono; Rivaldi Arissaputra; Popy Rufaidah
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

This paper discusses about the application of global competitive advantage with the 4C's Framework model (Hao Ma, 2004) that consists of Creation, Competition, Cooperation and Co-option variables in PT Tiphone Mobile Indonesia, Tbk.. The research method used is case study and SWOT Analysis method. The research provides a managerial impact to the company that is under study, namely the implementation of 4C’s Framework model so the company has the advantage of competing globally. The Company achieves global competitive advantage based on ownership-based, access-based, and proficiency-based through the implementation of Creation and Innovation, Competition, Cooperation, and Co-option.

Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Fauziah Nur Septiani Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati, Sri Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani

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