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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Fokus Abdimas
Syamsudin, Amin
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENDAMPINGAN STRATEGI BERSAING UMKM “STASIUN ES 88” MELALUI DIGITAL MARKETING DAN DIVERSIFIKASI MENU Pariyono, Pariyono; Amin, Moh. Solikul; Syamsudin, Amin; Listiani, Nur
Fokus ABDIMAS Vol 4, No 2: Oktober 2025 (In Press)
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1408

Abstract

This community service initiative aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) by addressing key challenges identified through SWOT analysis, interviews, and field observations. The objectives are: (1) to improve the visual appeal of the sales point, (2) to increase consumer awareness of the business location, (3) to establish a digital presence via social media, and (4) to diversify product offerings, including nighttime beverage options. The novelty of this program lies in its integrated approach simultaneously tackling branding, digital marketing, and product innovation to foster MSME resilience in a competitive market environment. By providing MSMEs with practical tools such as signage (banners and neon boxes), Google Maps integration, and social media accounts (Facebook, Instagram, TikTok), alongside product diversification strategies, the program offers a scalable model for MSME development. The scope of the research includes the design, implementation, and evaluation of targeted interventions aimed at improving marketing performance and product attractiveness. This study is confined to a selected MSME unit and serves as a pilot model that can be adapted to similar business contexts.
OPTIMALISASI UMKM MELALUI PELATIHAN KEUANGAN DAN DIGITALISASI Listiani, Nur; Pariyono, Pariyono; Amin, Moh. Solikul; Syamsudin, Amin
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.10523

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting the national economy; however, they continue to face challenges in financial management, digital technology adoption, and electronic payment systems. This community service program aims to enhance the capacity of MSME actors through basic financial training, digital marketing strategies, and the implementation of QRIS as a non-cash payment method. The program was carried out through several stages, including observation, training, mentoring, and evaluation. The results indicate an improvement in financial literacy, skills in recording daily transactions and preparing simple financial reports, utilization of social media for business promotion, and the application of QRIS, which has a positive impact on transaction efficiency and increases customer trust. This program has proven effective in encouraging MSMEs to adopt more professional business management practices, modern operations, and adaptability to technological developments.
Co-Authors Amin, Moh. Solikul Listiani, Nur Pariyono, Pariyono