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All Journal Fokus Ekonomi ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Fokus Abdimas
Listiani, Nur
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENDAMPINGAN STRATEGI BERSAING UMKM “STASIUN ES 88” MELALUI DIGITAL MARKETING DAN DIVERSIFIKASI MENU Pariyono, Pariyono; Amin, Moh. Solikul; Syamsudin, Amin; Listiani, Nur
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1408

Abstract

This community service initiative aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) by addressing key challenges identified through SWOT analysis, interviews, and field observations. The objectives are: (1) to improve the visual appeal of the sales point, (2) to increase consumer awareness of the business location, (3) to establish a digital presence via social media, and (4) to diversify product offerings, including nighttime beverage options. The novelty of this program lies in its integrated approach simultaneously tackling branding, digital marketing, and product innovation to foster MSME resilience in a competitive market environment. By providing MSMEs with practical tools such as signage (banners and neon boxes), Google Maps integration, and social media accounts (Facebook, Instagram, TikTok), alongside product diversification strategies, the program offers a scalable model for MSME development. The scope of the research includes the design, implementation, and evaluation of targeted interventions aimed at improving marketing performance and product attractiveness. This study is confined to a selected MSME unit and serves as a pilot model that can be adapted to similar business contexts.
Financial Literacy and Financial Self-Efficacy to Improve Financial Bootstrapping and business performance Mardika, Dhoni Rizky Widya; Listiani, Nur; Amalia, Farah
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.613

Abstract

Analyzing the impact of financial self-efficacy and financial literacy on financial bootstrapping is the aim of this study. Additionally, this study looked at how financial bootstrapping affected the performance of businesses. The importance of financial bootstrapping as a tactic to be used in circumstances where capital is limited is clarified by this study for MSME. MSMEs are expected to need to increase their financial self-efficacy and financial literacy in order to improve financial bootstrapping. Purposive sampling methods were employed to collect data from MSME in Indonesia's Central Java Province. A total of 520 samples were tested using structural equation modeling. Financial bootstrapping is positively and statistically significantly impacted by financial self-efficacy and financial literacy. Business performance is significantly and favorably impacted by financial bootstrapping. Given the narrow focus of this study, it is conceivable that the limited economic circumstances of each micro, small, and medium-sized business (MSME) may make the use of financial bootstrapping difficult in other situations. To sustain positive business performance in the early phases of their venture, entrepreneurs may use financial bootstrapping strategies. The organization needs to improve financial self-efficacy and financial literacy in order to make financial bootstrapping easier to implement. The government might raise awareness of the importance of financial management and provide financial literacy training to encourage efficient financial management. Several studies have looked into how financial bootstrapping affects business performance and have found that it can have a favorable effect on a company's success. Nevertheless, no study has been done to look at the variables that could influence financial bootstrapping. The conclusion of this study is that the higher the financial literacy and self-efficacy, the more financial bootstrapping increases, besides that financial bootstrapping can improve business performance.
OPTIMALISASI UMKM MELALUI PELATIHAN KEUANGAN DAN DIGITALISASI Listiani, Nur; Pariyono, Pariyono; Amin, Moh. Solikul; Syamsudin, Amin
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.10523

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting the national economy; however, they continue to face challenges in financial management, digital technology adoption, and electronic payment systems. This community service program aims to enhance the capacity of MSME actors through basic financial training, digital marketing strategies, and the implementation of QRIS as a non-cash payment method. The program was carried out through several stages, including observation, training, mentoring, and evaluation. The results indicate an improvement in financial literacy, skills in recording daily transactions and preparing simple financial reports, utilization of social media for business promotion, and the application of QRIS, which has a positive impact on transaction efficiency and increases customer trust. This program has proven effective in encouraging MSMEs to adopt more professional business management practices, modern operations, and adaptability to technological developments.
ISLAMIC FINANCIAL LITERACY, ISLAMIC FINANCIAL INCLUSIVENESS, AND RELIGIOSITY INCREASE THE INTENTION TO SAVE IN SHARIA BANKS Listiani, Nur; Mardika, Dhoni Rizky Widya; Tahwin, Muhammad
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.188-195

Abstract

The inclination to save in Islamic banks indicates the public's acceptance and utilization of Islamic banking savings products. Comprehending the determinants affecting this purpose is crucial for Islamic banks to formulate tactics that promote increased engagement. This study examines the impact of Islamic Financial Literacy (IFL), Islamic Financial Inclusiveness (IFI), and religiosity on students' intentions to save in Islamic banks. The study sample consists of persons who have completed courses in Islamic banking, and the data were analyzed using multiple linear regression techniques. The findings demonstrate that IFL, IFI, and religiosity each have a substantial and affirmative impact on the intention to save in Islamic banks. The findings indicate that Islamic banks ought to intensify initiatives to elevate financial literacy, broaden financial inclusivity, and promote religiosity among prospective clients, thus augmenting the use of Islamic banking products and allowing a greater number of individuals to derive benefits from them.
Co-Authors Amalia, Farah Amin, Moh. Solikul Mardika, Dhoni Rizky Widya Muhammad Tahwin Pariyono, Pariyono Syamsudin, Amin