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All Journal Penamas: Journal of Community Service Fokus Abdimas
Majid, Habib Ilham
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Inovasi Olahan Produk Pertanian Stik Singkong Keju dan Penguatan Digital Marketing di Desa Jambudesa Arbika, Cadar Isya; Majid, Habib Ilham; Mar’ah, Dyah Awaliyah; Faa'idah, Riska Nabil; Listiawati, Aliza; Chairil, Ludfi; Prayoga, Ipuk Adi
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1534

Abstract

The Community Service Program (KKN) is a program that involves students as an inseparable part of the tri dharma of higher education, focusing on honing students’ abilities to apply all forms of knowledge acquired during lectures. Jambudesa Village, Purbalingga Regency is one of the locations for KKN implementation. Based on observations in this village, most of the local community are farmers. One of them is the cassava farmers who rely on it for their livelihood. At the time of the cassava harvest, farmers sell it directly to collectors at a price of around one thousand rupiah per kilo, as mentioned by one of the farmers. Therefore, an innovation program for food products based on local agricultural products, including cassava, was implemented. There are several reasons why this program was initiated, mainly to increase the market value of cassava. To foster creativity for the local community, especially for housewives, and to utilize the abundant agricultural products in the surrounding environment. In addition to product innovation, students also present a digital marketing socialization work program aimed at the sustainability of the product innovation creation, which is expected to expand the market, improve competitiveness, and maximize the economic potential of the community in the technological era. The results of the activities show an increase in community skills in processing cassava, the creation of unique food products, and the initial ability of the community to utilize social media to market products.
Pendampingan proses produksi dan pemasaran pada peternak lebah madu rakyat: UMKM Madu Assyaffa di Desa Cipari Kabupaten Cilacap Saputra, Lingga Arti; Susanto, Niken Hapsari Arimurti; Riyanto, Ari Budi; Majid, Habib Ilham; Rizswaradana, Pandhya; Luftryani, Naziroh Putri; Anugerah, Fadilah Riyan; Widodo, Rizki
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2661

Abstract

The community service program aims to address the challenges Assyaffa honey bee farmers face in production and marketing. The Assyaffa honey bee farm is located in Cipari Village, Cilacap Regency. The potential for plant vegetation and favorable natural conditions influence the availability of nectar and pollen, which, in turn, impacts honey harvest yields. However, the current production process still relies on manual and simple methods, resulting in very limited honey production. Honey sales are also very limited due to the continued use of conventional methods. The methods used in this program include outreach activities, assistance in production and marketing, and evaluation of activities carried out in stages within a predetermined timeframe. The results of the community service program show that implementing innovative hot-spray water centrifugal technology can increase Assyaffa honey production by 32%, from a previous total of 50 bottles to 66 in a single process. The process of mentoring marketing activities by implementing digital marketing media with more attractive, informative marketing labels can significantly increase sales of honey bee products.
Co-Authors Anugerah, Fadilah Riyan Arbika, Cadar Isya Chairil, Ludfi Faa'idah, Riska Nabil Lingga Arti Saputra, Lingga Arti Listiawati, Aliza Luftryani, Naziroh Putri Mar’ah, Dyah Awaliyah Prayoga, Ipuk Adi Riyanto, Ari Budi Rizswaradana, Pandhya Susanto, Niken Hapsari Arimurti Widodo, Rizki