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All Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Fortunate Business Review
Rhandi Rhiswandi
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Determining Factors for the Success of Plered Ceramic Exports: A Study on Dodol Badebah Rhandi Rhiswandi; Dini Fitriani; Alinda S. Nurjanah; Putri Zaharah; Revalina Herdianie
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i4.428

Abstract

This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
LITERASI CRYPTOCURRENCY OLEH ASOSIASI KRIPTO: OBSERVASI KOMUNITAS DI PLATFORM X TERHADAP PENINGKATAN MINAT MASYARAKAT Rhandi Rhiswandi
Fortunate Business Review Vol. 5 No. 2 (2025): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/fbr.v5i2.315

Abstract

Perkembangan aset kripto di Indonesia menunjukkan tren peningkatan signifikan, seiring dengan tumbuhnya minat masyarakat terhadap instrumen investasi digital. Namun, tingginya minat sering kali tidak diimbangi dengan tingkat literasi yang memadai, sehingga menimbulkan potensi risiko seperti misinformasi, kerugian finansial, dan spekulasi berlebihan. Penelitian ini bertujuan untuk menganalisis peran asosiasi kripto dalam mendorong literasi cryptocurrency melalui komunitas di platform X (Twitter), serta dampaknya terhadap peningkatan minat masyarakat. Metode penelitian yang digunakan adalah observasi non-partisipatif dengan pendekatan kualitatif deskriptif. Data dikumpulkan melalui pemantauan akun resmi asosiasi kripto, konten edukatif yang diunggah, serta interaksi komunitas kripto Indonesia di platform X. Analisis difokuskan pada pola penyebaran informasi, respon audiens, serta keterkaitan literasi dengan minat masyarakat untuk mencoba atau berinvestasi dalam aset kripto. Hasil penelitian menunjukkan bahwa literasi yang dibangun oleh asosiasi kripto melalui media sosial mampu meningkatkan kesadaran dan rasa ingin tahu publik. Thread edukatif, kampanye literasi, dan diskusi komunitas terbukti mendorong pertumbuhan minat, tercermin dari meningkatnya engagement, pencarian informasi lanjutan, serta percakapan mengenai cara berinvestasi. Meski demikian, literasi yang disebarkan asosiasi sering kalah populer dibanding narasi yang dibangun influencer atau komunitas non-resmi. Temuan ini menegaskan pentingnya kolaborasi antara asosiasi kripto dan komunitas digital dalam menciptakan ekosistem literasi yang inklusif, seimbang, dan berkelanjutan untuk mendorong peningkatan minat sekaligus mengurangi risiko bagi masyarakat.
Co-Authors Alinda S. Nurjanah Dini Fitriani Putri Zaharah Revalina Herdianie