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All Journal AL-UJRAH: Jurnal Ekonomi Islam
Hadi, Yuharso
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Religion Economics, Econometrics & Finance Environmental Science

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Strategi Promosi Umroh Plus Berbasis Kemitraan Holistik Sebagai Upaya Eksistensi Daya Saing KBIH Hadi, Yuharso; Lukmasyah; Machrus, Ali
AL-UJRAH Vol 4 No 01 (2025): Al-Ujrah: Jurnal Ekonomi Islam
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62589/alujrah.v4i01.383

Abstract

Abstract This research was conducted to address the challenges posed by the rapid development of information technology, which demands tour and travel companies to promote their products in innovative, creative, and effective ways. The impact of this technological advancement is particularly notable in the field of Hajj plus and Umroh, where the "plus" Umroh package, integrating worship activities with Islamic tours, is undergoing development. Consequently, the competition among businesses has intensified, not only in terms of product offerings but also through irrational price competition. considering these circumstances, there is a need to enhance the strategies for the "plus" Umroh package and holistik partnerships. The research employed a qualitative approach, utilizing field research as the primary methodology. Data collection methods included observation, interviews, and documentation. The collected data underwent processes of data reduction, data presentation, and drawing conclusions. Based on the research findings, it was observed that the "plus" pilgrimage package holds superior appeal due to its ability to combine the exploration of Islamic cultural history in each country with the experience of pilgrimage in the holy land. Additionally, the holistik partnership strategy was found to be effective when community leaders with influence and congregations were approached. To further enhance the industry, it is recommended to establish an association organization comprising Hajj plus and Umroh travel entities. This association can play a pivotal role in determining standardized costs for Umroh fees. Keywords: Strategy, Umroh "plus", Holistik Partnership
Tabungan Perumahan Rakyat (TAPERA) Kajian Kritis dari Konteks Pekerja Lukmansyah; Nur Fauzi, M. Asif; Hadi, Yuharso
AL-UJRAH Vol 4 No 01 (2025): Al-Ujrah: Jurnal Ekonomi Islam
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62589/alujrah.v4i01.384

Abstract

Abstract The Housing Savings Program (Tapera) is an initiative by the Indonesian government aimed at increasing access to homeownership for all segments of society, including informal workers. This study aims to evaluate the perceptions of participants, the transparency of fund management, and the challenges in the implementation of the Tapera program. The research uses a qualitative approach with document study and content analysis to explore relevant literature. The findings reveal that many informal workers face difficulties in participating in this program, especially due to irregular income, as well as a lack of clarity regarding fund management. Moreover, the transparency of Tapera fund management is also an issue that needs more attention to ensure the program operates effectively and meets public expectations. This research suggests adjustments to the contribution policy to make it more flexible, enhanced socialization efforts, and stronger oversight to ensure that Tapera achieves its goal of providing affordable housing. Keywords: Economics, Implementation, Finance, Informal Workers, public housing savings
Co-Authors Ali Machrus, Ali Lukmansyah Lukmasyah Nur Fauzi, M. Asif