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All Journal Jurnal Scientia Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat TRIDAYA: Jurnal Pengabdian Kepada Masyarakat
Maman Darmansyah
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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THE INFLUENCE OF TEACHER PERCEPTIONS OF PRINCIPAL LEADERSHIP AND TEACHER WORK MOTIVATION ON TEACHER PERFORMANCE (SURVEY AT SOUTH JAKARTA PRIVATE VOCATIONAL SCHOOLS) Maman Darmansyah; Didi Sujadi
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.3049

Abstract

The Influence of Teacher Perceptions of Principal Leadership and Teacher Work Motivation on Teacher Performance (Survey at South Jakarta Private Vocational Schools). If there really is a positive and significant relationship, then how strong is the relationship between Teacher Perceptions of Principal Leadership and Teacher Work Motivation and Teacher Performance. The research method used is a survey with correlation and regression analysis, namely connecting data showing Teacher Perceptions of Principal Leadership and Work Motivation with data showing Teacher Performance. Data regarding Teacher Perceptions of Principal Leadership, Teacher Work Motivation on Teacher Performance was obtained through a questionnaire compiled by researchers, namely measuring things related to the three things above: There is a significant influence on teacher perception of the principal's leadership style and teacher work motivation together on teacher performance. This can be proven by the value of F0 = 54.476 and sig 0.000 < 0.05. There is a significant influence of perceptions of the principal's leadership style on teacher performance. This can be proven by the value t0 = 6.924 and sig 0.000 < 0.05. There is a significant influence of teacher work motivation on teacher performance, which is not significant. This can be proven by the value t0 = 5.846 and sig 0.000 > 0.05.
MEMBANGUN MENTAL BERWIRAUSAHA DAN KREATIFITAS BERBASIS DIGITAL MARKETING PADA SMK PUTRA PERTIWI-TANGERANG SELATAN Maman Darmansyah; Didi Sujadi; A. Asrorudin
Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Vol. 5 No. 1 (2025): PROSIDING DEDIKASI OKTOBER
Publisher : Universitas Pamulang

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Abstract

Dalam rangka menjadi wirausahawan, tentu ada beberapa hal yang kemudian harus diperhatikan dikalangan peserta didik, antara lain; pendidikan terkait kewirausahaan yang mereka dapatkan sewaktu belajar di Sekolah, perlunya seminar dan pelatihan untuk menambah pengetahuan tentang dunia usaha. Kemudian juga dalam dunia usaha yang penuh tantangan dan peluang, terdapat juga kemungkinan keberhasilan dan kegagalan. Secara dalam persepsi umum, kemungkinan banyak hambatan dalam memulai usaha, antara lain adanya anggapan merasa terlalu beresiko bila dibangdingkan bekerja di kantor atau perusahaan, tidak memiliki bakat, kesulitan dalam hal modal, serta rendahnya mental dan pengetahuan berwirausaha yang minim, termasuk juga kendornya kreatifitas ide usaha. Sehingga kondisi inilah yang harus betul-betul dihilangkan dari peserta didik kita, salah satu cara yang bisa dilakukan adalah dengan memberikan pendidikan, pelatihan, dorongan secara masif dikalangan peserta didik SMK secara berkelanjutan. Hal tersebut perlu dilakukan agar peserta didik dikemudian hari ketika menjadi seorang wirausahawan tidak sekedar memiliki pengetahuan tentang bagaimana menjadi wirausahawan, tapi juga memiliki mental yang baik agar bisa bersaing. Tujuan dari kegiatan ini yaitu pentingnya membangun mental berwirausaha sekaligus kreatifitas berbasis digital marketing pada SMK Putra Pertiwi-Tangerang Selatan, terlebih dalam perkembangan jaman yang semakin kompetitif. Adapun Metode Pelatihan/Penyuluhan Metode pelatihan, ditujukan untuk mentrasfer Ilmu pengetahuan dan teknologi (IPTEK) dalam mengatasi permasalahan melalui peningkatkan wawasan, pemahaman bagi mitra. Pelaksanaan pelatihan direncanakan di SMK Putra Pertiwi-Tangerang Selatan dan kegiatan PKM ini dibuat dalam bentuk Seminar maupun Forum Group Discussion. Kegiatan Pengabdian Kepada Masyarakat ini juga diharapkan dapat memotivasi, memberikan motivasi, wawasan, dan kesadaran kepada peserta didik untuk dapat berpartisipasi secara aktif dan komunikatif dalam mencarikan solusi yang inovatif dan berorientasi solutif terhadap permasalahan (kebutuhan) masyarakat sekaligus mampu menciptakan peluang usaha atau bisnis. Kata Kunci: Kewirausahaan; Kreativitas; Digital Marketing;
PENINGKATAN LITERASI STRATEGI PEMASARAN DI ERA DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Didi Sujadi; A.Asrorudin; Maman Darmansyah
TRIDAYA: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): TRIDAYA
Publisher : Prodi Akuntansi, Universitas Pamulang Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/tridaya.v2i1.47363

Abstract

This community service aims to improve marketing strategy literacy in the digital era for micro, small and medium enterprises at the Pendawa Islamic Boarding School. Bogor This is due to the increasingly competitive business world today. Based on this, in order to win the competition in the market in meeting the needs of the community for a similar product, every business actor must have a competitive advantage and have the right marketing strategy. The method used is qualitative descriptive to create systematic, factual and accurate descriptions and descriptions of the facts and relationships between phenomena. The results of this community service are expected that micro, small and medium business actors will be able to understand the internal and external factors of their business in analyzing the market, and the right marketing strategy so as to increase the company's profitability. And through a digital marketing strategy that is right on target in segmentation, it can influence the sales of MSME products and be able to attract customer interest in making purchasing decisions.
Co-Authors A. Asrorudin A.Asrorudin Didi Sujadi