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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen
Machin, Machin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Promosi, Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan: Studi pada PT Jaringan Fiber Nusantara Jombang Devita Agustina; Machin, Machin; Evan Andrianto Ammaridho
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6291

Abstract

The primary objective of this study was to analyze the extent to which WiFi users of PT Jaringan Fiber Nusantara Jombang are satisfied and the determinants behind it by promotion, price, product quality, and service quality. This study involved Wi-Fi customers of PT Jaringan Fiber Nusantara Jombang and used quantitative methods of multiple linear regression analysis. A total of 89 individuals provided responses to the questionnaire, which served as the primary source of data. In conducting the analysis, T-test, F-test, and coefficient of determination (R²) were implemented. The results of hypothesis testing show that promotion (X1) (sig. 0.029; t = 2.215 > 1.663), product quality (X3) (sig. 0.012; t = 2.577 > 1.663), and service quality (X4) (sig. 0.000; t = 6.332 > 1.663 demonstrate a meaningful and favorable impact on customer satisfaction. Meanwhile, price (X2) (sig. 0.516; t = -0.652 < 1.663) has no significant effect on customer satisfaction. The results showed that X1, X3, X4 have a positive and significant effect on customer satisfaction, while X2 has no significant effect. This finding indicates that customers prioritise promotion, product quality, and service quality over price. It is expected that the results of the study will provide guidance for the company in improving promotional strategies, maintain product quality, improve service, and build customer loyalty to support business sustainability.
PENGARUH SPIRITUALITAS TERHADAP ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) DENGAN SPIRITUALITAS TEMPAT KERJA SEBAGAI MODERASI Bian Raharjo, Itot; Risal Tawil, Muhamad; Machin, Machin; Wisnu Dyatmika, Sutama
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10305

Abstract

Organizational citizenship behavior (OCB) merupakan salah satu bentuk perilaku prososial, perilaku sosial yang positif, konstruktif dan bermakna. Organizational citizenship behavior (OCB) mengubah suasana organisasi formal menjadi lingkungan yang santai dan kooperatif untuk mengurangi ketegangan antar karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian explanatory. Teknik pengumpulan data dilakukan dengan survei. Populasi penelitian terdiri dari 250 karyawan BRI yang tersebar di Indonesia. Jumlah populasi adalah populasi tak terhingga, kemudian besarnya sampel ditentukan berdasarkan teknik analisis. Teknik pengambilan sampel adalah purposive sampling, dengan kriteria memilih responden yang merupakan karyawan BRI riil yang yang telah bekerja lebih dari 6 bulan. Dan teknik analisis menggunakan software Smart PLS. Hasil penelitian menunjukkan bahwa spiritualitas tidak berpengaruh terhadap organizational citizenship behavior (OCB). Kemudian spiritualitas tempat kerja mampu memoderasi spiritualitas terhadap organizational citizenship behavior (OCB. Kata Kunci: Organizational Citizenship Behavior (OCB), Spiritualitas, Spiritualitas Tempat Kerja
Co-Authors Bian Raharjo, Itot Devita Agustina Evan Andrianto Ammaridho Muhamad Risal Tawil Wisnu Dyatmika, Sutama