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All Journal Abdi Makarti
Huda, Khoiriyatul Kamilatul
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Humanities Economics, Econometrics & Finance Education Environmental Science Other

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OPTIMALISASI LABEL DAN KEMASAN MELALUI PENDAMPINGAN PADA USAHA KRIPIK PISANG OZEN DI DUSUN KARANGNONGKO BARAT Wardhani, Ayu Era; Saphira, Naila Ayu; Putri, Elvina Fauzia; Huda, Khoiriyatul Kamilatul
ABDI MAKARTI Vol 4, No 2 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i2.886

Abstract

Micro, small and medium businesses (UMKM) have an important role in the local economy, but often face challenges in marketing aspects, including packaging label design and information. This research aims to optimise packaging labels through a mentoring programme for the Ozen Banana Chips business in Karangnongko Barat Village. The approach used includes needs an analysis, redesign of packaging labels, and evaluation of their effectiveness on consumer appeal. The results of the mentoring programme showed that a more informative, attractive label design that complies with regulatory standards increases buyer interest and strengthens product identity in the market. In addition, packaging label optimisation also contributes to improving business competitiveness and opening wider marketing opportunities. With this assistance, it is hoped that the UMKM can further develop and compete more professionally in the snack food industry.
Co-Authors Putri, Elvina Fauzia Saphira, Naila Ayu Wardhani, Ayu Era