Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL EKONOMI SYARIAH Likuid: Jurnal Ekonomi Industri Halal
Rahmawati, Zahrah Irma
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Halal Image, Price, and Promotion on Muslim Consumer Decisions at Muslimah Beauty Clinics Rahmawati, Zahrah Irma; Zakiy, Muhammad
JURNAL EKONOMI SYARIAH Vol 8, No 1 (2023): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v8i1.6790

Abstract

Introduction to The Problem: The growing variety of beauty products makes it profitable for consumers because they have many alternative options to choose from. This makes it necessary for beauty clinics to read consumer desires in order to have loyal customers.Purpose/Objective Study: The purpose of this study was to determine the positive effect of halal image, price and promotion on consumer decisions in choosing a Muslimah beauty clinic.Design/Methodology/Approach: This research is a quantitative research with survey method. The population in this study were female consumers who were in Yogyakarta City and had used Muslimah beauty clinic products and services. The sampling technique used purposive sampling method with a total sample of 200 people.Findings: The results of this study indicate that halal image, price and promotion have a positive effect on consumer decisions in choosing a Muslimah beauty clinic. These results confirm that the element of halalness in beauty products perceived by the Indonesian people is important to fulfill. In addition, with the many diversified beauty products available, companies must pay attention to price and promotion for competitive advantage.Paper Type: Research Article
Analisis Pembentukan Intensi Pembelian Produk Korean Mart di kalangan Konsumen Muslim Rahmawati, Zahrah Irma; Musthofa, Muhammad Wakhid
Likuid Jurnal Ekonomi Industri Halal Vol. 3 No. 2 (2023): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Sharia Economics Study Program Faculty of Islamic Economics and Business UIN Sunan Gunun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/likuid.v3i2.24617

Abstract

Fenomena Korean Wave berdampak pada permintaan masyarakat Muslim Indonesia terhadap produk yang berasal dari Korea Selatan. Di sisi lain, Indonesia sebagai negara dengan mayoritas penduduk Muslim sedang berusaha menciptakan Halal wave dalam kehidupan masyarakat. Oleh karena itu, analisis tentang intensi pembelian masyarakat terhadap produk-produk Korea menjadi relevan untuk memahami keinginan pelanggan Muslim. Tujuan penelitian ini adalah untuk menguji pengaruh labelisasi halal, persepsi harga, dan country image (citra negara) terhadap intensi pembelian pelanggan Muslim di Korean Mart di Yogyakarta. Data dikumpulkan dengan menggunakan metode survei kuesioner. Sampel diambil dengan menggunakan teknik sampel non-probabilitas. Sampel yang digunakan adalah 112 responden. Penelitian menunjukkan bahwa labelisasi halal, persepsi harga, dan citra negara memengaruhi intensi pembelian konsumen Muslim baik secara parsial maupun simultan. Hasilnya mengkonfirmasi betapa pentingnya label halal pada makanan Korea. Para pelaku usaha juga harus memperhatikan diversifikasi pangan yang baik, persepsi harga yang sesuai, dan citra negara yang positif agar masyarakat lebih tertarik untuk membeli barang.
Co-Authors Muhammad Wakhid Musthofa Muhammad Zakiy