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All Journal INFORMATIKA
Matin Akbar Ramadhan
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Mechanical Engineering

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PENGEMBANGAN COMPANY PROFILE UNTUK MENINGKATKAN BRANDING PT. ARSINDO MULYA TAMA Matin Akbar Ramadhan; Edy Siswanto; Ahmad Ashifuddin Aqham; Dendy Kurniawan
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1174

Abstract

The rapid development of the digital printing industry requires companies to have a strong visual identity and communication strategy to improve competitiveness and brand image. PT Arsindo Mulya Tama needs an informative company profile media to support company branding. This research aims to produce a company profile video as a supporting media for branding. The method used is descriptive qualitative, with data collection techniques through observation, interview, and literature study. The final result is an attractive and professional company profile video, expected to strengthen the company's image, expand the market, and become an effective communication tool in facing the digital era and global competition.
Co-Authors Ahmad Ashifuddin Aqham Dendy Kurniawan Siswanto, Edy