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All Journal Jurnal Medika: Medika
Angraini, Deffy
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Dentistry Health Professions Medicine & Pharmacology Nursing Public Health

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Implementasi KKN Universitas Pertiba dalam pengembangan UMKM Desa Tiram Kabupaten Bangka Selatan Melalui inovasi Branding dengan Pembuatan logo Juhari, Juhari; Gunawan, Arifin Faqih; Oktavirgianti, Alifah; Wahyudi, Dicky; Angraini, Deffy; Deli, Deli
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/12aeqz16

Abstract

The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student dedication to society, aiming to provide real contributions to village development. One of these contributions is supporting Micro, Small, and Medium Enterprises (MSMEs) in Tiram Village, Bangka Selatan Regency. The main problem faced by local MSMEs is the lack of visual identity and branding, which makes it difficult for their products to be recognized and compete in the market. Through the KKN program of Pertiba University, students conducted data collection, interviews, and logo creation tailored to the characteristics of each business owner. The methods applied included field observation, participatory discussion, and need-based logo design. The results show that MSME owners benefited from the creation of business logos, as it enhanced product image, built consumer trust, and opened opportunities for digital marketing. This study confirms that student involvement through the KKN program has a positive impact on MSME development in rural areas, particularly in branding and strengthening the competitiveness of local products.
Co-Authors Deli, Deli Dicky Wahyudi Gunawan, Arifin Faqih Juhari Juhari, Juhari Oktavirgianti, Alifah